US On-premise Alcohol Trends Industry Report 2019
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This report covers consumer attitudes and trends relating to all alcoholic beverages consumed at any on-premise location (eg bars, restaurants, nightclubs, sport arenas). While retail alcohol data is cited in this Report, retail alcohol (ie alcohol purchased from a grocery store, mass merchandiser, liquor store) is not a focus of this Report. For more information on alcohol from a retail perspective, please look to Mintel’s Drink Report library.
This report builds upon the previous year’s Report (see OnPremise Alcohol Trends – US, April 2018).
For the purposes of this Report, the market size covers all sales of alcohol intended to be consumed on-premise, regardless of location. In addition to restaurants, it covers sales through bars/ pubs, clubs and other entertainment venues, concessions.
Written by Hannah Spencer, a leading analyst in the Foodservice sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Americans’ mindset and attitudes toward drinking have undergone a paradigm shift in recent years. While patrons of all ages are still drinking on-premise, younger generations are putting greater emphasis on their health and wellness, leading to more moderate drinking habits. Bars and restaurants should focus on offering options that fit into these diners’ lifestyles including non-alcoholic and better-for-you options. Hannah Spencer
Foodservice Analyst
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Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.