China Marketing to Chinese Tourists Market Report 2019
£ 3,695 (Excl.Tax)
When purchasing 2 reports
When purchasing 3 reports
When purchasing 4+ reports
£ 3,695 (Excl.Tax)
Providing the most comprehensive and up-to-date information and analysis of the Marketing to Chinese Tourists market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report covers both domestic and outbound travel taken by Chinese tourists. The consumer research focuses only on the outbound segment. The term “travel” used in this report refers to leisure travel unless otherwise stated. Medical tourism is beyond the scope of this report. “Outbound travel” refers to travel outside mainland China, ie destinations including Hong Kong, Macau, Taiwan and foreign countries. Domestic travel refers to travelling in mainland China. Frequent travellers are defined as consumers travelling to outbound destinations three times or more in a 12-month period. Post-90s refer to consumers who are surveyed.
Written by Saskia Zhao, a leading analyst in the Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Shopping cannot strongly motivate consumers to visit an outbound destination. Travel service providers can leverage cultural discovery, local experience, food and amusement parks to attract Chinese consumers.
Saskia Zhao
Lifestyles Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.