"People are buying sporting goods. They’re also prioritizing their health to a greater degree, which means more exercising and participation in sports and fitness; this should fuel demand for sporting goods in the future. However, more often than not, people are buying sporting goods at places other than stores that specialize in this area. Specialty sporting goods retailers aren’t staying top-of-mind among shoppers in the market, signaling a ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Sports Participation
Items Purchased
Retailers Shopped
Method of Shopping
Attitudes toward Shopping for Sporting Goods
Interest in Trends and Innovations
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Retailer Overview
What’s Trending?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
Appendix – The Consumer
30th January 2020
"Today's activewear consumers are looking for durability and multi-purpose functionality because they’re increasingly wearing the clothes outside the gym, for purposes other than exercise. If Target can deliver these aspects that speak to overall quality while offering comparable prices, it should be able to make gains in the extremely ... 
25th October 2019
“Traditional sporting goods stores are already losing share to nonspecialty stores like Amazon and mass merchandisers who meet the needs of a majority of consumers. As name brands continue to prioritize their own direct-to-consumer channels, traditional sporting goods retailers will face even more challenges. They need to be looking toward ...
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State of the sporting goods market
