Attitudes towards Emerging Tech - China - February 2019
Attitudes towards Emerging Tech - China - February 2019

“Emerging technologies are no longer unfamiliar to consumers with the development of online information channels and e-commerce. Consumers’ interests have expanded from mature products like wireless earphones to emerging technologies like VR, AR and AI. Besides the basic requirement of efficiency improvement, consumers also seek the emotional satisfaction of being trendy and unique from tech products.”

– Kaye Huang, Research Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Consumer Segmentation
Knowledge of Emerging Tech
Channels of Information for Emerging Tech Terms
Ownership of Emerging Tech Products
Motivations for Buying Emerging Tech Products
Barriers for Buying Emerging Tech Products
Impulsive vs Practical Technology Buyers
Meet The Mintropolitans

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations