Leisure Time - US - October 2019
Leisure Time - US - October 2019

"Consumers are working to make their free time as meaningful as they possibly can. The easiest path to that is through comforting activities, but brands can help encourage people to get out of their comfort zones. Everyone’s trying to find their tribe, and leisure activities that can bring people together can stand out from activities that are relaxing but also somewhat isolating."

- John Poelking, Leisure & Media Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
The Leisure and Entertainment Market
Demographic Indicators

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
In-Home Leisure
Out-of-Home Leisure
Interest in Emerging Activities
Leisure Time Preferences
Reasons to Try New Things
Work/Life Balance
How Free Time has Changed
Leisure Time and the LGBTQ+ Consumer

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Trends – What You Need to Know
Trends Helping the Leisure Market
Trends Challenging the Leisure Market

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – TURF Analysis
Appendix – The Consumer