"Vehicle sales are slowing; average vehicle prices are increasing and consumers showing reticence toward the car purchasing process. Consumers need more than aggressive pricing and TV commercials to entice them into purchasing their next vehicle. Consumers currently view the car purchasing process as a necessary evil they must be subjected to in order to get a vehicle. Automakers and auto retailers must undergo a transformation to shake negative consumer sentiment ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Vehicle Sales by Brand
Market Factors
Key Players – What You Need to Know
What’s Happening
What’s Struggling
What’s Next
Trends Affecting the Car Purchasing Process
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Life Events Prompting Car Purchasing
Car Purchasing Process Overview
The Future of the Car Purchasing Process
Attitudes toward Car Dealerships
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
24th September 2019
While gas prices have little effect on brand perception, they do affect vehicle purchases. As it stands, automakers have little control over the geopolitical factors that determine gas prices; however, it’s likely that vehicle sales will take a hit if gas prices continue to rise. 
30th August 2019
While major automakers already have social media profiles across virtually every platform, the opportunity is primarily for local dealerships. While consumers can’t purchase a vehicle on Instagram today, there’s no reason why dealers shouldn’t be promoting their offerings on Instagram or any social media. Local dealers should ingrain themselves in ...
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Why is car buying the worst?
