China Digital Marketing in Automotive Market Report 2019
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Providing the most comprehensive and up-to-date information and analysis of the Digital Marketing in Automotive market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the information channels where consumers
obtain knowledge about cars. Based on this, Mintel analyses
what kind of information is most valued by consumers before
they make car purchasing decisions. This report also discusses
consumers’ preferred ads in terms of brand, distribution channels
and influence on consumers. In addition, this report covers the
most effective types of content in ads that boosts consumers’ trust
in brands.
Even though the automotive industry is a product-oriented market,
digital marketing in the automotive industry can actually have
considerable influence on consumers. However, with discerning consumers having more channels
to obtain car information, the method of digital marketing to
consumers becomes more important than ever, in the forms of
marketing channels, ads content and how to gain trust.
Written by Terence Zhou, a leading analyst in the Automotive sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
As consumers become more and more discerning and knowledgeable about cars, this increases the importance of targeting the right group of consumers through marketing. Mintel finds significant differences between female and male consumers in the way they process car information and how they act upon it
Terence Zhou
Automotive Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.