Attitudes towards Low- and Non-alcoholic Drink - UK - August 2019
Attitudes towards Low- and Non-alcoholic Drink - UK - August 2019

“The alcohol reduction trend looks to be here to stay. Encouraging moderation is on the government agenda, and cutting back on alcohol is also seen by consumers as offering various benefits, increasing its appeal. Crucially, the quality of the product is improving, meaning that switching to a low- or no-alcohol drink should come to no longer be seen as such a sacrifice.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Size and Segmentation
Market Drivers
Regulatory and Legislative Changes

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Alcohol Usage and Reduction
Reasons for Limiting/Reducing Alcohol Intake
Usage of Selected Low- and No-alcohol Drinks
White Spaces for Drinks Targeting Moderators/Non-drinkers
Selected Attitudes towards Alcohol
Assurances that Signal an Alcohol Alternative is High Quality
Attitudes towards Drinks Designed as Alcohol Alternatives

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – What You Need to Know
Market Share
Start-ups and Disruptors Case Study – Botonique
Start-ups and Disruptors Case Study – Caleño
Start-ups and Disruptors Case Study – Everleaf
Start-ups and Disruptors Case Study – Stryyk
Launch Activity and Innovation
Advertising and Marketing Activity

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Drivers
Appendix – Market Share