“Canadians are approaching spending a little more conservatively, meaning consumers will need more to ‘sweeten the pot’. For companies, a slowing economy also means that supporting margins will be a priority for companies. Moving into 2019, being mindful that ‘value is in the eye of the beholder’ will play a big role in connecting with consumers while limiting impact on margins – ie value-adds like recommendations on apps to improve convenience will count for more. Similarly, positioning leisure activities as ones that can be easily ‘layered on’ to one’s existing life (eg promoting arts/crafting as a second screen activity) will appeal to the increasingly time-pressed consumer.”

– Carol Wong-Li, Associate Director – Lifestyles and Leisure

This Report looks at the following areas:

Consumers are pulling back on discretionary spending, encouragements will be needed

On-the-go solutions will resonate as commuting is a part of everyday life for most

Opportunities aplenty during weekdays thanks to flexible work arrangements

Consumers could use some help achieving work-life balance

The majority of Canadians are willing to pay for time-saving shortcuts