Financial Bundling and Product Switching in Banking - Canada - March 2019
Financial Bundling and Product Switching in Banking - Canada - March 2019

“Boosting multiple product ownership is a double powered engine for financial institutions as it increases profitability through wallet share and also builds loyalty by discouraging attrition.”

– Sanjay Sharma, Senior Financial Services Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Key Players – What You Need to Know
Regulatory Developments

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Choice of Main FI
Switching Choice of Main FI
Incentives to Switch
Digital Banks
Incentives to Increase Share of Wallet
Customer Relationships
Loyalty

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Industry Developments & Innovations
Marketing Initiatives
Bundling and Switching Initiatives

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations