US The Millennial Impact: Food Shopping Decisions 2019
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Providing the most comprehensive and up-to-date information and analysis of the The Millennial Impact: Food Shopping Decision market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this report, Mintel has used the following
definitions:
In reference to the consumer survey findings, Millennials are
defined as:
Written by Beth Bloom, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Millennials represent the largest generation group, comprising a quarter of the US population in 2018. They are an engaged group, being more likely than other generations to consider themselves “foodies” and more likely to enjoy shopping for food/drink. While they are entering their prime earning years, Millennials continue to prioritize cost savings in their shopping decisions.
Beth Bloom
Associate Director – Food & Drink
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.