"The plant-based proteins market is growing with no signs of slowing. The challenge moving forward will be for brands to find ways to please consumers with vastly different dietary and taste preferences. The majority of consumers report no specific dietary restrictions and are most focused on taste over specific ingredients if selecting a plant-based protein option."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Dietary Preferences and Guidelines
Dietary Motivations
Sources of Plant-based Protein
Plant-based Proteins – Preferred Food Types
Protein Considerations
Attitudes toward Plant-based Proteins
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Key Players
1st October 2019
“When it comes to the new wave of meat-mimicking burgers, consumers have more choices that ever, and brands need to find ways to stand out in the crowd.” 
30th August 2019
“KFC’s one day test for Beyond Fried Chicken, in partnership with Beyond Meat, sold out. The brand called it a Kentucky Fried Miracle, but consumers’ growing interest in plant-based foods set the groundwork for success.” |
Specialized diets create challenges
