"The disposable baby products market is estimated to reach $8 billion in total 2019 retail sales, a decline of nearly 1% from 2018. Market struggles can partially be attributed to declining birth rates, parents’ value-driven approach to the category, as well as increased competition from online retailers and subscription services.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Disposable Diaper and Wipe Purchases and Brand Preferences
Frustrations with Disposable Diapers and Wipes
Baby Personal Care Product Purchases and Brand Preferences
Purchase Influencers for Baby Personal Care Products
Purchase Location
Trial and Interest in Product Innovations
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Company and Brand Sales of Disposable Baby Products
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
24th July 2019
“Wearable technology has infiltrated the baby market, offering parents real-time data about their child’s health. While the health tech landscape is expanding, many baby brands have been criticized for providing too much information on infant health, causing parents to become app-obsessed and more worried than ever before. In today’s market ...
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Environmental concerns impact disposable diaper usage
