"The watches and jewelry category is growing, but minimally. Changes in traditional lifestyles and gifting occasions could threaten future purchase occasions. Competition is also growing, with new retailers emerging online and retailers outside the channel often being favored for their convenience and value. Retailers need to persuade consumers to shop for more occasions and recipients. Making use of digital capabilities to connect with more consumers, by offering better product discovery ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Items Purchased and Recipients
Reasons for Buying
Retailers Shopped
Attitudes toward Shopping for Watches and Jewelry
Preferred Stones and Materials
Style Preferences
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Happening?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
26th November 2019
“Jewelry and watches aren’t necessary purchases. Many people aren’t shopping the category because they have no reason to. Future growth will be contingent upon retailers motivating consumers to shop, giving them new reasons to do so, and providing flexible options that make doing so consistently easier, whether they shop online ...
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Issue: Nearly half of consumers aren’t shopping the category
