China Cosmeceuticals Market Report 2019
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Providing the most comprehensive and up-to-date information and analysis of the Cosmeceuticals market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report focuses on consumer experience and treatment of
the following skin conditions (especially facial skin conditions):
Skin conditions have become more widespread and more
complex among Chinese consumers in 2019, indicating multiple
causes of skin conditions including both external environment and
consumers’ increasing attention. This has provided opportunities
for cosmeceutical brands to target sensitive skin and problematic
skin, leading to the growth of both international and local
companies such as L’Oréal’s Active Cosmetics Division and
Winona.
Written by Vicky Zhou, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
With restrictive CFDA regulations, cosmeceutical brands are unable to benefit from directly positioning their products as cosmeceuticals, so finding alternative communication is an imperative and urgent task. Associated closely with cosmeceuticals, both skin barrier protection and skin problem solving are feasible positionings and are more important features in consumers’ minds than the ‘for sensitive skin’ claim, which is currently widely used but without much differentiation between competitors
Vicky Zhou
Beauty and Personal Care Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.