Gen Z Online Shopping Habits - US - May 2019
Gen Z Online Shopping Habits - US - May 2019

"Despite the lifestyle differences of teens and adults, Gen Z shoppers demonstrate consistent shopping behavior, with a preference for shopping both online and in stores. It’s crucial to acknowledge that, despite their heavy online engagement and social media integration in their purchase journeys, they aren’t solely shopping in one channel. Engaging with them both on and offline will be critical to engaging with Gen Z, especially as they ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Breakdown
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Items Purchased
Spending, Recipients and Purchase Frequency
Retailers Shopped
Online Shopping Behavior
Attitudes toward Online Shopping
Attitudes toward Social Media and Reviews
Purchase Influencers
Important Brand Attributes

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Competitive Landscape – What You Need to Know
What’s Trending?
What’s Struggling?
What’s Emerging?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations