Brazil Marketing to Young Adults Market Report 2019
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Providing the most comprehensive and up-to-date information and analysis of the Marketing to Young Adults – Brazil market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report focuses on the attitudes and behaviors of young
adults from Generation Z (aged 16-20), born between 1999 and
2003.
In Brazil and in other countries, the market definition for this
generation may vary and be as wide as from 1995 to 2011.
For this Report, the projections and future estimates consider
Generation Z those born between 1999 and 2011. Those born
after 2011 are considered another new generation, which has so
far been named the Alpha Generation.
Written by Ana Paula Gilsogamo, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Generation Z will become a relevant demographic group in the coming years when it comes to the consumer population. It currently has a great influence on purchase decisions in a number of categories, so it is expected their habits and preferences will increasingly impact the market. In order to meet the demands of these consumers, brands and companies should rely on the internet and social media channels to offer more practical products and services, as well as a more intimate communication strategy.
Ana Paula Gilsogamo
Food & Drink Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.