Table of Contents
Overview
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- What you need to know
- Covered in this Report
Executive Summary
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- Personal technology
- Smartphone purchasing robust but market maturity presents an ongoing challenge
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- Figure 1: Ownership of mobile phones, January 2012-June 2018
- Lack of quarterly ownership growth unlikely to signal a stalling smartwatch market
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- Figure 2: Ownership of wearable devices, November 2014-June 2018
- Household technology
- Samsung and Google ramp up voice speaker competition
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- Figure 3: Ownership of voice-controlled speakers and VR headsets, December 2017-June 2018
- Consumer computer market remains challenging despite growth in business demand
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- Figure 4: Household ownership of computers, January 2012-June 2018
- World Cup sales bump not expected to spark a return to full-year TV market growth
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- Figure 5: Household ownership of HD and Ultra HD 4K televisions, July 2016-June 2018
- Online activities
- Mobile gaming gets serious
- Messaging and social platforms want to help people manage their lives…
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- Figure 6: Online activities done in the last three months on any device*, June 2017-June 2018
- …and take responsibility for their time
- Special Focus: Taking photos and video
- Everyday people
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- Figure 7: Frequency of taking photos or recording video, June 2018
- Rose-tinted lenses
- Digital cameras still have a role to play
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- Figure 8: Photo/video attitudes and habits, June 2018
Personal Technology – Headline Data
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- Ownership of mobile phones
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- Figure 9: Ownership of mobile phones, January 2012-June 2018
- Figure 10: Ownership of mobile phones and smartwatches (source data), January 2012-June 2018
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- Figure 11: Smartphone and basic mobile phone ownership combinations, June 2017-June 2018
- Figure 12: Smartphone and basic mobile phone ownership combinations (source data), June 2017-June 2018
- Ownership of wearable technology
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- Figure 13: Ownership of wearable devices, November 2014-June 2018
- Figure 14: Ownership of wearable devices (source data), November 2014-June 2018
- Ownership of other personal technology
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- Figure 15: Ownership of other personal technology products, December 2013-June 2018
- Figure 16: Ownership of other personal technology products (source data), December 2013-June 2018
- Recent personal technology purchases
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- Figure 17: Personal technology products bought in the last three months, June 2017-June 2018
- Figure 18: Personal technology products bought in the last three months (source data), June 2017- June 2018
- Planned personal technology purchases
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- Figure 19: Personal technology products plan to buy in the next three months, June 2017-June 2018
- Figure 20: Personal technology products plan to buy in the next three months (source data), June 2017-June 2018
Personal Technology – Market Commentary
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- Smartphone purchasing robust but market maturity presents an ongoing challenge
- Helping people switch off – promoting quality of engagement over quantity
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- Figure 21: iOS 12 Screen Time feature
- Apple leapfrogs Samsung, while the challenge from Chinese brands takes shape
- Lack of quarterly ownership growth unlikely to signal a stalling smartwatch market
- Branding changes likely leading to consumer caution...
- …but choice continues to increase
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- Figure 22: Emporio Armani Connected smartwatch, 2018
- Apple Watch 4 represents evolution, not revolution
Household Technology – Headline Data
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- Ownership of computers
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- Figure 23: Household ownership of computers, January 2012-June 2018
- Figure 24: Household ownership of computers (source data), January 2012-June 2018
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- Figure 25: Ownership of computers, by form factor. June 2017-June 2018
- Figure 26: Ownership of computers, by form factor (source data), June 2017-June 2018
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- Figure 27: Computer ownership combinations, June 2017-June 2018
- Figure 28: Computer ownership combinations (source data), June 2017-June 2018
- Ownership of TVs
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- Figure 29: Household ownership of HD and Ultra HD 4K televisions, July 2016-June 2018
- Figure 30: Household ownership of HD and Ultra HD 4K televisions (source data), July 2016-June 2018
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- Figure 31: TV ownership combinations, June 2017-June 2018
- Figure 32: TV ownership combinations (source data), June 2017-June 2018
- TV connectivity
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- Figure 33: Type of TV internet connection, June 2017-June 2018
- Figure 34: Type of TV internet connection (source data), June 2017-June 2018
- Ownership of other household technology
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- Figure 35: Ownership of other household technology products, January 2012-June 2018
- Figure 36: Ownership of other household technology products (source data), January 2012-June 2018
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- Figure 37: Ownership of voice-controlled speakers and VR headsets, December 2017-June 2018
- Figure 38: Ownership of voice-controlled speakers and VR headsets (source data), December 2017-June 2018
- Recent computer and static console purchases
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- Figure 39: Computers and static consoles bought in the last three months, June 2017-June 2018
- Figure 40: Computers and static consoles bought in the last three months (source data), June 2017-June 2018
- Planned computer and static console purchases
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- Figure 41: Computers or static consoles plan to buy in the next three months, June 2017-June 2018
- Figure 42: Computers or static consoles plan to buy in the next three months (source data), June 2017-June 2018
- Recent TV purchases
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- Figure 43: TVs bought in the last three months, June 2017-June 2018
- Figure 44: TVs bought in the last three months (source data), June 2017-June 2018
- Planned TV purchases
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- Figure 45: TVs plan to buy in the next three months, June 2017-June 2018
- Figure 46: TVs plan to buy in the next three months (source data), June 2017-June 2018
Household Technology – Market Commentary
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- Computer market remains challenging despite growth in business demand
- Lenovo gets busy across the board
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- Figure 47: Lenovo Yoga S730
- Microsoft and Samsung look to take a bite out of Apple
- Asus gets touchy
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- Figure 48: Asus ZenBook Pro 15
- Samsung’s Home coming to the speaker market
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- Figure 49: Samsung Galaxy Home
- Google Home Max amps up competition in the premium segment
- Home entertainment brands can use voice to set themselves apart
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- Figure 50: Sonos Beam
- World Cup TV sales bump not expected to spark a return to full-year growth
- Looking beyond 4K
Online Activities – Headline Data
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- Online activities across all devices
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- Figure 51: Online activities done in the last three months on any device*, June 2017-June 2018
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- Figure 52: Online activities done in the last three months on any device* (source data), June 2017-June 2018
- Online activities on a desktop/laptop
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- Figure 53: Online activities done in the last three months on a desktop/laptop, June 2017-June 2018
- Figure 54: Online activities done in the last three months on a desktop/laptop (source data), June 2017-June 2018
- Online activities on a tablet
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- Figure 55: Online activities done in the last three months on a tablet, June 2017-June 2018
- Figure 56: Online activities done in the last three months on a tablet (source data), June 2017-June 2018
- Online activities on a smartphone
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- Figure 57: Online activities done in the last three months on a smartphone, June 2017-June 2018
- Figure 58: Online activities done in the last three months on a smartphone (source data), June 2017-June 2018
- Use of new technology
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- Figure 59: Use of new technology in the last three months, April 2017-June 2018
- Figure 60: Use of new technology in the last three months (source data), April 2017-June 2018
Online Activities – Market Commentary
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- Mobile gaming gets serious
- More AR arrivals
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- Figure 61: Harry Potter Wizards Unite AR game online placeholder, September 2018
- Messaging and social platforms want to help people manage their lives…
- …and take responsibility for their time
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- Figure 62: Facebook and Instagram time management tools
- Fake news and social media manipulation continue to make headlines
Special Focus: Taking Photos and Video – Headline Data
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- Frequency of taking photos and recording video
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- Figure 63: Frequency of taking photos or recording video, June 2018
- Figure 64: Frequency of taking photos or recording video (source data), June 2018
- Photo and video attitudes and habits
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- Figure 65: Photo/video attitudes and habits, June 2018
- Figure 66: Photo/video attitudes and habits (source data), June 2018
Special Focus: Taking Photos and Video – Market Commentary
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- Smartphone photography drives decline in camera market but rise in online sharing
- Everyday people and the “selfie generation”
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- Figure 67: Agreement with the statement “I use both the rear- and front-facing cameras on my phone to take photos or record videos", by generation, June 2018
- Rose-tinted lenses
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- Figure 68: Snapchat Lens Explorer
- Conversation starters
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- Figure 69: Instagram questions sticker
- Painting a positive picture
- Digital cameras still have a role to play
Appendix – Data Sources, Abbreviations and Supporting Information
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- Data sources
- Abbreviations
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