Canada Consumer Perception of Canadian Financial Brands Market Report 2019
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Providing the most comprehensive and up-to-date information and analysis of the Consumer Perception of Canadian Financial Brands market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
The Canadian consumer banking industry is dominated by the five
major banks, but there is strong competition, not only among them,
but from digital banks, regional banks and credit unions. However,
in this highly competitive market, banks cannot stand still. Digital
banking and the advent of Fintech require Canadian banks to stay
focused on providing an excellent customer experience. Banks
need to meet the basic needs of their customers, but beyond that
they need to know their customers, reward their loyalty and enable
them to interact in a seamless way
Written by Sanjay Sharma, a leading analyst in the Financial Services sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
A vast majority of Canadians prefer a Canadian financial institution with local branches, evidence that globalization has not really made an impact on Canadian consumer banking.
Sanjay Sharma
Senior Financial Services Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.