"For most categories, Hispanic households’ consumption of snacks is higher among English-dominant Hispanics. Engaging with Spanish-dominant Hispanics to increase consumption would drastically increase Hispanics’ contribution to the snacks market. Brand efforts in this regard need to promote not only the brand but the category as well. Based on changes in consumption since 2014, Spanish-dominant Hispanics’ consumption of sweet snacks shows growth, highlighting the importance of emotional factors to promote trial ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Factors
Market Perspective
Hispanics’ Snacking Segments
Implications of Hispanic Snacking Segments
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Hispanic Households’ Snack Consumption
Snack Type Associations
Purchase Behavior – Sweet and Salty Snacks
Latin American Brands Appeal – Sweet and Salty Snacks
Snack Information Sources
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Happening?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Consumer
1st November 2019
“Brands of potato chips have an opportunity to appeal to Hispanic consumers if they can produce chips that are spicy enough to stand out.” 
29th June 2019
“With so many options of snacks available to choose from, the use of gelatin can help brands stand out and get Spanish-dominant and bilingual Hispanics’ attention.”
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Hispanics aren’t thinking about health and ingredients when choosing snacks
