Families and Technology - US - February 2019
Families and Technology - US - February 2019

"Mobile devices and digital platforms have significantly impacted the lives of kids, teens, and parents. Parents are divided on whether this impact is a good thing. They worry about people who may present a threat to their kids online and take varying measures to monitor and control their kids’ tech use. Less tangible threats, like collection of personal data and persuasive app design, do not appear to pose a barrier ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
The Market
Technology Ownership and Use
Issues Impacting the Market
Key Trends – What You Need to Know
Mintel Tech Trends Impacting Families
What’s Working
What’s Struggling
What’s Next

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
How Parents Feel about Technology
Which Online Threats Worry Parents
How Parents Regulate Kids’ Technology Use
Demographic Differences

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market