US Families and Technology Market Report 2019
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Providing the most comprehensive and up-to-date information and analysis of the Families and Technology market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this report, Mintel has used the following definitions:
Families’ use of subscription-based music and video streaming services (eg Spotify, Netflix) and detailed findings on video gaming will not be addressed in this report. Streaming Audio – US, October 2018; and Pay TV – US, November 2018 for detailed coverage of these topics.
Written by Kristen Boesel, a leading analyst in the Lifestyles and Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Mobile devices and digital platforms have significantly impacted the lives of kids, teens, and parents. Parents are divided on whether this impact is a good thing. They worry about people who may present a threat to their kids online and take varying measures to monitor and control their kids’ tech use. Less tangible threats, like collection of personal data and persuasive app design, do not appear to pose a barrier to the integration of virtual assistants and smart home technology. Kristen Boesel
Senior Lifestyles and Leisure Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.