European Retail Handbook - September 2019

This is the 23nd edition of the European Retail Handbook. It provides basic data about all the major European countries, their economies and their retail sectors. The handbook complements Mintel’s major sector reviews, such as DIY, Supermarkets and Clothing, adding more detail and information about smaller economies.

We aim to have comprehensive coverage for the leading economies. The main problem is where to draw the line. The smallest country to be covered is actually a Grand Duchy (of Luxembourg), though that is hardly a typical state as it has such a large proportion of expatriates and they distort many of the figures. That is why Luxembourg comes out top of lists related to affluence. We include Russia and many of the former soviet states.

There are some very small countries, such as Malta and Cyprus, that are excluded. Nor do we cover Bosnia, Kosovo or Montenegro. But quite what constitutes Europe is a little vague. At the moment we cover Ukraine, but not Georgia and we do not venture as far as the “Stans”. The definition is purely geographic. Even if/when the UK leaves the EU it will still be in Europe.

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