"Sales for in-store bakeries continue to grow steadily, reaching nearly $13 billion in 2018 and expected to hit $14.5 billion by 2023. Amid such growth, there is still potential to expand further, as penetration among consumers is somewhat low (just over 50%). Key for the category will be expanding beyond its perception as a resource for events and special occasions. Expanding use of “everyday” products like freshly baked breads ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Bakery Item Purchase
Frequency of In-store Bakery Purchase
Reasons for Purchasing from an In-store Bakery
Why In-store Bakeries Are Not Used
Claim Interest among Baked Goods
Smaller-size Options from In-store Bakeries
Multipack Interest in In-store Bakeries
Special Occasion Usage from In-store Bakeries
Seasonal/unique Option Interest from In-store Bakeries
Opportunities for In-store Bakeries
Attitudes toward In-store Bakeries
Food and Drink Consumer Segmentation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
TURF Analysis – Methodology
TURF Analysis – Methodology
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Overall penetration has room for growth
