US The Role of Packaging in an Online Marketplace Market Report 2019
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Providing the most comprehensive and up-to-date information and analysis of the The Role of Packaging in an Online Marketplace market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report examines consumer attitudes toward external and internal ecommerce packaging, the impact of packaging on online purchasing decisions, areas of concern, and areas for improvement. Packaging trends and innovations are also discussed. Product packaging is included to a lesser degree, though is not the focus of this report.
For the purposes of this report, Mintel uses the following terms:
This report builds on analysis presented in Mintel’s library of ecommerce reports, including How Social Media and Product Reviews Impact Online Shopping – US, November 2018 and Buying Online: Understanding Why Consumers Sometimes Don’t – US, July 2018.
Written by Matt Lindner, a leading analyst in the eCommerce sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The role of packaging in the online shopping channel is becoming a core focus for brands and retailers as consumers shift more of their spending online. Packaging concerns tend to fall into one of three areas – packaging integrity, environmental impact, and appearance Matt Lindner
Senior eCommerce Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.