China Juice and Juice Drinks Market Report 2019
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Report Summary
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Juice and Juice Drinks market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Functionality helps expand consumption occasions
- Nutrition offers potential opportunity of repeat purchase
- Foodservice channels spark inspiration in blending
Covered in this report
This report covers packaged fruit and vegetable pure juices,
nectars and juice drinks (can be drunk without adding water or
frozen juice products which are reconstituted); carbonated fruit
juices are also included.
Total market size (by volume only) includes sales of packaged
juice products through both retail (eg supermarkets, convenience
stores, vending machines) and non-retail (eg Horeca, food
industry) channels. Retail market size (by both value and volume)
includes sales of all packaged juice products in retail channels.
Mintel classifies juice products into three different segments by
concentration: pure juices, nectars and juice drinks.
- Pure juice: contain nothing but fruit juice at the same strength
and consistency as when the fruit was squeezed, and juices
made from concentrates which are 100% pure, but are
reconstituted to their original strength after transportation.
Examples of pure juice products are Huiyuan 100% Orange
Juice and Nongfu NFC. - Nectars: contain less than 100% (generally 25%-99%) fruit
juice and have added ingredients, mainly water. Examples of
nectars are Nongfu Orchard 30% Mixed Fruit and Vegetable
Juice, Minute Maid Essential Delight. - Juice drinks: contain less than 100% (generally under 25%)
fruit juice and have added ingredients, mainly water but also
sweeteners, flavourings, colourings and/or vitamins. Examples
of juice drinks are Tropicana Orange Juice Drink
Expert analysis from a specialist in the field
Written by Zhenni Wu, a leading analyst in the Food and Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
As a growing market, the juice category is led by consumers’ health consciousness and driven by advanced manufacturing and transportation techniques. Pure juice chips away at juice drinks in share and indicates the direction of premiumisation. Increasing consumption occasions or repeat purchase is critical for category growth. Nutrition and functionality trigger consumer purchase, and both help expand juice consumption occasions as well
Zhenni Wu
Food and Drink Analyst
Table of Contents
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Overview
- What you need to know
- Covered in this report
- Excluded
- Definition
- What you need to know
-
Executive Summary
-
- The market
- Figure 1: Segment growth of sales value of juice market, China, 2014-24
- Companies and brands
- Figure 2: Market share of main companies in juice market, by value, China, 2017-18
- Uni-President’ new move in chilled drinks and flavour diversification
- Wei-Chuan continues its story of speaking with bottle content
- Huiyuan achieves brand rejuvenation
- Figure 3: Sparking juice, by Huiyuan, China, 2018
- The consumer
- Category enjoys large group of heavy users
- Figure 4: Juice consumption frequency, May 2019
- Health benefit tops the list; other reasons imply potential of exploring functionality
- Figure 5: Consumption purpose, May 2019
- Packaged juice drinks dominate most consumption occasions; freshly made juice only chosen when dining
- Figure 6: Consumption occasions, by juice products, May 2019
- Top food selected to go with juice drink
- Figure 7: Food preference when pairing with juice drinks, May 2019
- Positive attitudes towards innovation in ingredients
- Figure 8: Ingredients in juice drinks users would be interested in, May 2019
- Nutrition and fruit & vegetable content outweigh other factors
- Figure 9: Factors of choosing juice drinks, May 2019
- What we think
-
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Issues and Insights
- Functionality helps expand consumption occasions
- The facts
- The implications
- Figure 10: Four product lines of Hey Juice, China
- Nutrition offers potential opportunity of repeat purchase
- The facts
- The implications
- Foodservice channels spark inspiration in blending
- The facts
- The implications
- Figure 11: HEYTEA’s tea drink blend with juice and wine, China, 2018
- Figure 12: NAYUKI’s (奈雪の茶) tea drinks blend with avocado and ice cream, China, 2019
- Figure 13: ‘Fruit-flavoured coffee’ launched by Nestlé, China, 2019
- Functionality helps expand consumption occasions
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The Market – What You Need to Know
- Sales value climbs while volume is forecasted to have a slight decline
- Driven by price and upgraded consumption
- Nectars and pure juices chip away at juice drinks’ share
- Sales value climbs while volume is forecasted to have a slight decline
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Market Size and Forecast
- Retail sales value is ascending
- Figure 14: Best- and worst-case forecast for sale value of juice market, China, 2014-24
- Retail sales volume enjoys a mild increase but slight future decline forecasted
- Figure 15: Best- and worst-case forecast for sale volume of juice market, China, 2014-24
- Retail sales value is ascending
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Market Factors
- Climbing raw material cost stimulates retail price
- Figure 16: Average CPI, China, 2017-19 (to July)
- Figure 17: The price index of fruit production, China, 1st and 2nd quarter of 2018-19
- Premiumisation drives consumption
- Figure 18: HPP juice products, by Fruiti
- Packaged juice business welcomes new players
- Figure 19: Meco (蜜谷), by Xiang Piao Piao (香飘飘), China, 2018
- Figure 20: 100% NFC juice, by Luckin Coffee (瑞幸咖啡), China, 2018
-
- Figure 21: Hou Guo Zi (猴果滋), by Bai Guo Yuan (百果园), China, 2018
- Climbing raw material cost stimulates retail price
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Market Segmentation
- Juice drinks shrink in both value and volume but still dominate the market
- Figure 22: Best- and worst-case forecast for sale value of juice drinks, China, 2014-24
- Figure 23: Best- and worst-case forecast for sale volume of juice drinks, China, 2014-24
- Nectars experiencing steady growth in value and volume
- Figure 24: Best- and worst-case forecast for sale value of nectars, China, 2014-24
- Figure 25: Best- and worst-case forecast for sale volume of nectars, China, 2014-24
- Pure juices witness high speed growth rate but takes a small share
- Figure 26: Best- and worst-case forecast for sale value of pure juices, China, 2014-24
- Figure 27: Best- and worst-case forecast for sale volume of pure juices, China, 2014-24
- Juice drinks shrink in both value and volume but still dominate the market
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Key Players – What You Need to Know
- Juice drinks brands showing flagging growth; pure juice brands gain share
- Brands adopt different strategies to reach more consumers
- Functionality and nutrition guide brands’ direction of future development
- Juice drinks brands showing flagging growth; pure juice brands gain share
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Market Share
- Leading companies’ overall share under 50%
- Figure 28: Market share of main companies in juice market, China, 2017-18
- More new entrants squeeze share from main companies
- Leading companies’ overall share under 50%
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Competitive Strategies
- Shifting landscape from shelf-stable to chilled
- Figure 29: Chord (果重奏) and Yuan Qi Jue Xing (元气觉醒), by Uni-President’s, China, 2018
- Communicate via innovative packaging
- Figure 30: Reminder Bottles (提示瓶), by Wei-Chuan, China, 2018
-
- Figure 31: Minute Maid’s repackaging, China, 2019
- Improving product layout by launching new NFC products
- Figure 32: NFC juice, by Nongfu Spring, China, 2019
- Actively build brand image and enhance brand status
- Figure 33: Huiyuan’s debut in Times Square, 2018
- Shifting landscape from shelf-stable to chilled
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Who’s Innovating?
- The blending trend – nascent fruity coffee is in vogue
- Figure 34: Fruit-flavoured cold brew coffee in Southeast Asia
- Figure 35: Grapefruit sparkling iced coffee, by KFC, China, 2018
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- Figure 36: ‘Modern Mixology’, by Starbucks, China, 2019
- Digestive functions to build healthy profile
- Figure 37: % of new launches in juice and juice drinks with digestive claim, China vs Global, 2016-18
- Figure 38: Juice drinks with digestive claim, Global, 2018
- Enhance the nutritional attraction
- Figure 39: % of new launches in juice and juice drinks with claims of nutritional benefits, Global, 2016-18
- Figure 40: Juice drinks with highly/added protein claim, Global, 2018
- The blending trend – nascent fruity coffee is in vogue
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The Consumer – What You Need to Know
- Category penetration is high overall
- Functional reasons comprise the main consumption purposes
- Food pairing choice helps expand consumption occasions
- Open mind towards ingredients innovation
- Nutrition is much valued, while price is the least important factor
- Category penetration is high overall
-
Consumption Frequency
- Penetration of juice products is high
- Figure 41: Consumption frequency, by juice products, May 2019
- Respondents aged 20-29 and 30-39 comprise heavy users; age reduces consumption frequency
- Figure 42: Consumption frequency, by age group, May 2019
- Consumers with children are category frequent users
- Figure 43: Consumption frequency, by family structure, May 2019
- Dongguan and Wuhan have more everyday juice drinkers
- Penetration of juice products is high
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Consumption Purpose
- Health benefits drive consumption frequency
- Figure 44: Consumption purpose, May 2019
- Good choice for pairing with foods with strong taste
- Females drink to lose weight
- Figure 45: Vcleanse’s fast diet meal plan, China
- Males aged 30-39 drink for an energy boost
- Health benefits drive consumption frequency
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Consumption Occasions
- Packaged juice enjoys wider consumption occasions
- Figure 46: Consumption occasions, by juice products, May 2019
- Parents are more likely to be core category users
- Figure 47: Consumption occasions of packaged juice drinks, by family structure, May 2019
- Packaged juice enjoys wider consumption occasions
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Food Pairing Preference
- Quick meal wins the most votes
- Figure 48: Food preference when pairing with juice drinks, May 2019
- Hotpot and dishes are selected to go with juice drinks
- Indicating a potential opportunity to expand breakfast occasions
- Pairing preferences across regions
- Figure 49: Food preference when pairing with juice drinks, by region, May 2019
- Quick meal wins the most votes
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Interest in Innovation
- Call for ingredients with benefits for digestion
- Figure 50: Ingredients in juice drinks users would be interested in, May 2019
- Opportunity for integrating with traditional Chinese herbs
- Figure 51: Juice drinks containing honeysuckle, China, 2018
- Functionality plays a crucial role in differentiating gender preference
- Figure 52: Ingredients in juice drinks users would be interested in, by gender, May 2019
- Call for ingredients with benefits for digestion
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Important Factors
- Nutrition and juice content top of the wish list
- Figure 53: Factors of choosing juice drinks, May 2019
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- Figure 54: New launches in juice and juice drinks with claims of fortified vitamin/minerals, China, 2016-18
- Category will find increased value from exploiting nutrition
- Figure 55: Turf analysis – important factors for choosing juice drinks, May 2019
- Sugar content influences health indulgence
- Figure 56: Sugar level of new launches in juice and juice drinks in China, 2017-19 (till August)
- Organic and brand are much valued factors among males
- Figure 57: Factors of choosing juice drinks, by gender, May 2019
- Factors juice drinkers consider across age groups
- Figure 58: Factors of choosing juice drinks, by age group, May 2019
- Development of cold chain transportation sets a foundation for category premiumisation
- Figure 59: Factors of choosing juice drinks, by city tiers, May 2019
- Nutrition and juice content top of the wish list
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Meet the Mintropolitans
- More are heavy drinkers indicating high engagement
- Figure 60: Consumption frequency, by consumer classification, May 2019
- Functionality motivates consumption
- Figure 61: Consumption purpose, by consumer classification, May 2019
- Innovations in ingredients are more valued by MinTs
- Figure 62: Ingredients in juice drinks users would be interested in, by consumer classification, May 2019
- Price and brand are the least important factors
- Figure 63: Factors of choosing juice drinks, by consumer classification, May 2019
- More are heavy drinkers indicating high engagement
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Appendix – Market Size and Forecast
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- Figure 64: Retail sales value of juice and juice drinks, China, 2014-24
- Figure 65: Retail sales volume of juice and juice drinks, China, 2014-24
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Appendix – Market Segmentation
- Juice drinks
- Figure 66: Retail sales value of juice drinks, China, 2014-24
- Figure 67: Retail sales volume of juice drinks, China, 2014-24
- Nectars
- Figure 68: Retail sales value of nectars, China, 2014-24
- Figure 69: Retail sales volume of nectars, China, 2014-24
- Pure juices
- Figure 70: Retail sales value of pure juices, China, 2014-24
- Figure 71: Retail sales volume of pure juices, China, 2014-24
- Juice drinks
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Appendix – Methodology and Abbreviations
- Methodology
- Fan chart forecast
- Abbreviations
- Methodology
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