China Nutrition for Pregnancy Market Report 2019
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Providing the most comprehensive and up-to-date information and analysis of the Nutrition for Pregnancy – China market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
The pregnancy nutrition market has been growing. With improved information about childbearing and parenting, consumers are paying more attention to scientific approaches to nutritional intake, which has become a driver of segment growth. Meanwhile, with an unexpected decline in the birth rate, the demand for infant milk formula has been flat. A handful of infant milk powder and dairy enterprises have moved into pregnancy milk powder to diversify their product portfolio and try to boost their market share
Written by Zhenni Wu, a leading analyst in the Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The market potential of pregnancy nutrition is promising. The concept of a more balanced and scientific approach to nutritional intake has provided the foundation for segment growth. The pregnancy nutrition market has seen the entry of multiple new players, including infant milk brands and dairy enterprises. Cultivating consumers’ trust in brands is critical, as it could contribute to building brand stickiness. Channel integration provides consumers with customised services and better user experience, and helps boost offline sales as well. Zhenni Wu
Lifestyles Analyst
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