US Multi-Level Marketing and the Beauty Industry Market Report 2019
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Providing the most comprehensive and up-to-date information and analysis of the Multi-Level Marketing and the Beauty Industry market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
The focus of this report is on the multi-level marketing, also known as referral marketing, segment of the beauty industry.
For the purposes of this report, Mintel defines the beauty category to include the following: color cosmetics; facial skincare; body care including soap, bath and shower products; haircare; nail care; women’s and men’s fragrances; skin protection products; beauty appliances (hair and skin) and accessories (hair and makeup).
This report builds on the analysis presented in Mintel’s Beauty Retailing – US, September 2018, 2017 and January 2016. For more detailed information about any of the aforementioned beauty categories, please refer to specific Report titles in the Beauty and Personal Care library
Written by Alexis DeSalva, a leading analyst in the Retail & Apparel sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Multi-level marketing is one section of the beauty industry, which consists of direct sales companies, that uses referral-based or peer-to-peer selling. The nature of the business structure creates opportunities, with customers having the ability to represent companies, but also challenges, as sales can largely depend on salespeople. Inadequate or disengaged sales representatives not only can cost companies sales opportunities, they also can weaken brand awareness or perceptions. Those shopping this portion of the beauty market have mostly high awareness and many positive experiences, but some still have issues with sales environments or credibility, and they purchase at other retailers that are category experts or more convenient. Alexis DeSalva
Retail & Apparel Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.