Table of Contents
Executive Summary
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- Overview
- The issues
- Pest control services drive growth as products struggle
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- Figure 1: Total US sales and fan chart forecast of pest control products and services, at current prices, 2013-23
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- Figure 2: Total US sales and forecast of pest control products and residential services, by segment, at current prices, 2013-23
- Private label grows as innovation lags
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- Figure 3: MULO private label pest control sales, 2017 vs 2018
- The opportunities
- There’s a co-branding opportunity for outdoor enthusiasts
- Pest control devices will merge with other products
- Repellent wipes have room for improvement
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- Figure 4: Interest in wipes to apply repellent and bite/sting treatments, June 2018
- Repellent clothing could increase consumer involvement
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- Figure 5: Interest in clothing treated with insect repellent, June 2018
- What it means
The Market – What You Need to Know
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- Consumer products slow, as services gain dominance
- Multi-purpose products struggle
- Outdoor vacationers represent a lucrative segment
- Warmer weather is sending termites north
Market Size and Forecast
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- Consumer products slow, as services gain dominance
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- Figure 6: Total US sales and fan chart forecast of pest control products and services, at current prices, 2013-23
- Figure 7: Total US sales and forecast of pest control products and services, at current prices, 2013-23
Market Breakdown
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- Services outpace product sales
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- Figure 8: Total US sales and forecast of pest control products and residential services, by segment, at current prices, 2013-23
- Figure 9: Top 10 reported pests by species, June 2018
- Multi-purpose products struggle
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- Figure 10: Retail sales of pest control products, by segment, 2013-18
Market Perspective
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- Outdoor vacationers represent a lucrative segment
- Gardening enthusiasts are highly vulnerable to ticks
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- Figure 11: Share of seasonal spending, by category, 2017 (est)
Market Factors
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- Warmer weather is sending termites north
- There is an urban/rural divide for Lyme disease, but infections still grow among city dwellers
Key Players – What You Need to Know
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- Private label growth outstrips brands
- Device growth continues, but at a slower pace.
- Brands respond to consumer need with natural formulas
- Spectrum’s outdoor portfolio saw a big decline
- Repellent clothing could be disruptive
- Pest control devices will merge with other products
Company and Brand Sales of Pest Control and Repellents
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- Private label growth outstrips brands
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- Figure 12: Multi-outlet sales of pest control and repellents, by leading companies, rolling 52 weeks 2017 and 2018
What’s Working?
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- Device growth continues, but at a slower pace
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- Figure 13: Multi-outlet sales of pest control devices, by leading companies and brands, rolling 52 weeks 2017 and 2018
- Brands and service providers respond to need for natural formulas
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- Figure 14: Total US retail sales and forecast of pest control services, 2013-23
- Figure 15: Interest in pest control products that use food-grade ingredients (eg, mineral oil, cayenne pepper, by age, June 2018
What’s Struggling?
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- The clip-on format is at risk
- Multi-function products continue to lose relevancy
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- Figure 16: Multi-outlet sales of multi-purpose pest control products, by leading companies and brands, rolling 52 weeks 2017 and 2018
- Spectrum’s outdoor portfolio is declining
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- Figure 17: Multi-outlet sales of outdoor pest control products, by leading companies and brands, rolling 52 weeks 2017 and 2018
What’s Next?
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- Pest control devices will merge with other products
- Repellent and bite/sting treatment wipes have growth potential
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- Figure 18: Interest in wipes to apply repellent and bite/sting treatments, June 2018
- Repellent clothing could be disruptive
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- Figure 19: Interest in clothing treated with insect repellent, June 2018
- Global pest control dynamics will influence domestic competition
The Consumer – What You Need to Know
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- Roaches plague urbanites, renters, and Southerners the most
- Parental status drives product usage
- Speed and safety are the most desired attributes
- Parents and Hispanics are most concerned about disease and are increasing their usage
- Long-lasting preventive benefits will grow professional services
- There’s room to innovate better on-the-go repellent application
Incidence of Pest Issues
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- Ants and mosquitos the most common pests, while bedbugs decline
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- Figure 20: Incidence of pest issues by species, June 2018
- Roaches plague urbanites, renters, and Southerners the most
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- Figure 21: Incidence of selected pests, by region, area and housing situation, June 2018
Pest Control Product Use
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- Household pest control products are most frequently used
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- Figure 22: Pest control product usage, June 2018
- Parental status drives product usage
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- Figure 23: Product usage, by age and parental status, June 2018
Purchase Locations
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- Mass merchandisers and home improvement centers are most shopped
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- Figure 24: Pest control purchase locations, June 2018
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- Figure 25: Online purchases of pest control products, by age, June 2018
Purchase Influencers
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- Safety and efficacy are important
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- Figure 26: Purchase influencers, June 2018
- Safety, speed, and transparency will resonate with the broadest audience
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- Figure 27: TURF analysis – Highest-value pest control attributes, June 2018
- TURF methodology
Attitudes toward Pest Control Products
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- Speed and safety are highly desired attributes
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- Figure 28: Attitudes about pest control products, June 2018
- Parents and Hispanics are most concerned about disease and are increasing their usage
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- Figure 29: Select attitudes and usage behaviors – Agree, by age, Hispanic origin, and parental status, June 2018
Interest in Innovations
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- Long-lasting preventive benefits will grow professional services
- Consumers want food-based ingredients, but less willing to pay more
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- Figure 30: Interest in pest control innovations, June 2018
- There’s room to innovate better on-the-go repellent application
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- Figure 31: Interest in on-the-go innovations, by number of children in the house and Hispanic Millennial status, June 2018
Appendix – Data Sources and Abbreviations
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- Data sources
- Sales data
- Fan chart forecast
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Appendix – The Market
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- Figure 32: Total US sales and forecast of pest control products and residential services, at inflation-adjusted prices, 2013-23
- Figure 33: Total US sales and forecast of pest control products and residential services, by segment, at current prices, 2013-23
- Figure 34: Total US residential sales and forecast of pest control services, at current prices, 2013-23
- Figure 35: Total US retail sales and forecast of pest control products, at current prices, 2013-23
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- Figure 36: Total US retail sales of pest control products, by channel, at current prices, 2016 and 2018
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Appendix – Key Players
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- Figure 37: Multi-outlet sales of multi-purpose pest control products, by leading companies and brands, rolling 52 weeks 2017 and 2018
- Figure 38: Multi-outlet sales of indoor pest control products, by leading companies and brands, rolling 52 weeks 2017 and 2018
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