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Consumer Attitudes toward Fintech - US - September 2018
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Consumer Attitudes toward Fintech - US - September 2018
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Breakdown
Market Factors

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Consumer Attitudes toward Fintech - US - September 2018
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Attitudes toward Financial Technologies
Interacting with Financial Brands
Interest in Using Fintech
Financial Behaviors
Ideal Fintech Features

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Consumer Attitudes toward Fintech - US - September 2018
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

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Consumer Attitudes toward Fintech - US - September 2018
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
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What you need to know

The vast majority of consumers have some sort of financial account. Mobile device ownership is near ubiquitous as well and consumers are open to new financial technology. They struggle to predict the future of fintech but are willing to use new tools once exposed to them.

Definition

“Fintech” is a term that refers to companies or software that are used to support or enable banking and other financial services. This Report focuses on new financial technologies to evaluate how consumers are responding to the influx of technology into their typical financial transactions and their relationships with financial services providers.

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