Table of Contents
Key Findings
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- The rise of a more confident leisure consumer
- Record high employment
- Inflation calms
- Pubs win as a third space but miss out on volume of sales
- Consumers reprioritise their leisure spending towards sharing experiences...
- Pub/bar visiting is an important part of British culture
- ...and on frequent habitual activities
- Pubs, takeaways and fast food are top three leisure activities
- Young Brits enjoy working out in gyms
Market Drivers
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- UK unemployment levels remain low
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- Figure 1: Employment and unemployment, by gender, 2012-22
- Consumer confidence stabilising and outlook more positive
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- Figure 2: Trends in how respondents would describe their financial situation, June 2009-June 2018
- Yet, consumers’ financial priorities suggest a cautious mindset
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- Figure 3: Trends in what extra money is spent on, June 2017-June 2018
- Planned spend on leisure events increasing
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- Figure 4: Trends in eating out and attending event behaviour in the last/planned for the next three months, June 2018
Current Participation in Leisure Activities
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- Pubs, takeaways and fast food winning hearts…
- …especially Younger Millennials
- Table-serviced restaurants just as popular
- Pub/bar visiting is an important part of British youth culture
- Young Brits enjoy working out in gyms
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- Figure 5: Participation in leisure activities, July 2018
Annual Changes in Leisure Activity Participation
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- World Cup 2018 failed to boost eating out activities
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- Figure 6: Participation in leisure activities, once a month or more, food and drink related, July 2016 vs July 2017 vs July 2018
- Heatwave 2018: too hot for the gym
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- Figure 7: Participation in leisure activities, once a month or more, non-food and drink related, July 2016 vs July 2017 vs July 2018
- Staying cool at theme parks this summer
Spending on Leisure Activities
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- Pubs continue to attract higher spend
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- Figure 8: Leisure activity spend, July 2018
- Consumers are spending more at nightclubs
Annual Changes in Spending
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- Brits spending more on fast food…
- …especially those with busy lives
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- Figure 9: Approximate leisure activity spend, July 2016-July 2018
- Premiumisation helps drinks sales to rise
- Brits spending less on table service experiences…
- ...but older diners unfazed by spending squeeze
Pub Activities
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- Evolving consumer mindset: pubs go back to basics
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- Figure 10: Pub/bar visitors behaviours, January 2016-July 2018
- Most are unsure about social media interaction
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- Figure 11: Pub/bar visitor behaviours, July 2016-July 2018
- Live sports viewing sees big lift from World Cup
What It Means
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- Leisure economy gets a kick from World Cup and heatwave
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