What you need to know
Nuts, seeds, and trail mix benefit from a relatively healthy, not to mention natural, reputation. Brands leveraging such a reputation should be well-positioned to capitalize on increasing consumer interest in snacking and on healthier snack options, in particular. The challenge for the category will be in offering options that not only meet those demands, but which do so at a price point which consumers consider reasonable. Consumers appear to regard the category as akin to commodities and, as such, place significant emphasis on price in their product choice, far more than brand or even organic positioning.
Definition
This Report builds on the analysis presented in Mintel’s Nuts, Seeds and Trail Mix – US, June 2016, in addition to the Chips, Popcorn, Nuts, and Dips – US, January 2014, Nuts and Dried Fruit—US, August 2012, and the January 2011, July 2009, July 2007, February 2006, and February 2004 Reports of the same title.
This Report covers the following segments:
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Snack nuts
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Sunflower/pumpkin seeds
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Nutritional snacks/trail mixes
Excluded from the scope of this Report are nuts and dried fruit that are coated in yogurt or chocolate. Also excluded from this Report are nuts and dried fruit sold by weight/in bulk.
