Table of Contents
Overview
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- What you need to know
- Covered in this Report
Executive Summary
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- The market
- Strong growth
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- Figure 1: The cloud computing market 2014-18
- Market penetration
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- Figure 2: Estimated adoption of cloud computing, by function, 2017
- Is Brexit actually a market stimulus?
- Much to gain
- Growth across the board
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- Figure 3: Cloud computing revenue streams, 2014-18
- ‘Cloud everything’ – Still a long way off
- Will it be public, private or a hybrid?
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- Figure 4: Cloud strategy among enterprises, 2018
- Figure 5: Cloud strategy among SMEs, 2018
- Companies and brands
- The worldwide leaders
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- Figure 6: The global cloud leaders, by cloud revenue, 2017
- It is much more fragmented than that
- What we think
Issues and Insights
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- Better to have the cloud in the UK
- The facts
- The implications
- Is the cloud safe?
- The facts
- The implications
The Market – What You Need to Know
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- When will there be a ‘cloud first’ mentality?
- Will Brexit have any effect?
- Why is ICT equipment expenditure rising?
Market Size
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- Dynamic growth
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- Figure 7: The cloud computing market 2014-18
- All revenue streams in strong growth
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- Figure 8: Cloud computing revenue streams, 2014-18
Market Segmentation
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- Applications of cloud computing
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- Figure 9: Proportion of businesses buying cloud computing services, by application, 2015
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- Figure 10: Estimated adoption of cloud computing, by function, 2017
- Figure 11: Two year growth in cloud computing services penetration, by application, 2015
- Size of company
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- Figure 12: Proportion of companies buying cloud computing services, by number of employees, 2015
Market Segmentation – Manufacturing
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- Figure 13: Proportion of manufacturing businesses buying cloud computing services, by application, 2015
- Figure 14: Two year growth rates in cloud computing applications penetration in the manufacturing sector, 2015
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Market Segmentation – Utilities
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- Figure 15: Proportion of utilities businesses buying cloud computing services, by application, 2015
- Figure 16: Two-year growth rates in cloud computing applications penetration in the utilities sector, 2015
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Market Segmentation – Construction
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- Figure 17: Proportion of construction businesses buying cloud computing services, by application, 2015
- Figure 18: Two-year growth rates in cloud computing applications penetration in the construction sector, 2015
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Market Segmentation – Wholesale
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- Figure 19: Proportion of wholesalers buying cloud computing services, by application, 2015
- Figure 20: Two-year growth rates in cloud computing applications penetration in the wholesale sector, 2015
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Market Segmentation – Retail
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- Figure 21: Proportion of retailers buying cloud computing services, by application, 2015
- Figure 22: Two-year growth rates in cloud computing applications penetration in the retail sector, 2015
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Market Segmentation – Transport & Storage
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- Figure 23: Proportion of transport & storage companies buying cloud computing services, by application, 2015
- Figure 24: Two-year growth rates in cloud computing applications penetration in the transport & storage sector, 2015
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Market Segmentation – Accommodation and Food Service
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- Figure 25: Proportion of accommodation and food service companies buying cloud computing services, by application, 2015
- Figure 26: Two-year growth rates in cloud computing applications penetration in the accommodation and food service sector, 2015
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Market Segmentation – Information and Communication
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- Figure 27: Proportion of information and communication companies buying cloud computing services, by application, 2015
- Figure 28: Two-year growth rates in cloud computing applications penetration in the information and communication sector, 2015
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Market Segmentation – Other Services
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- Figure 29: Proportion of other services companies buying cloud computing services, by application, 2015
- Figure 30: Two-year growth rates in cloud computing applications penetration in the other services sector, 2015
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Market Forecast
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- Growth to continue
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- Figure 31: Forecast cloud computing market, 2019-23
- The cloud model is different in enterprises and SMEs
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- Figure 32: Cloud strategy among enterprises, 2018
- Figure 33: Cloud strategy among SMEs, 2018
- Workloads differ too
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- Figure 34: Workload on the cloud by size of company, 2018
The Impact of the Economy
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- Cloud affecting all areas of the economy
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- Figure 35: UK GDP quarterly development, by sector, 2004-18
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- Figure 36: Forecast GDP development, 2017-22
Market Trends
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- A change in the IT model
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- Figure 37: ICT equipment expenditure, 2010-17
- Strong growth in SaaS, PaaS and Iaas globally
- Cloud storage cost and capacity changes
- First people, then things, and ultimately everything
- Security
- Hybrid cloud solutions
- Challenges change by company size
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- Figure 38: Cloud challenges by company size, 2018
Market Drivers
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- Stimulators and inhibitors
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- Figure 39: Cloud adoption by decision drivers, 2017
- Internet access and usage
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- Figure 40: Worldwide internet usage, BY region 2010-17 (Millions and %)
- Figure 41: Proportion of businesses with internet access in the UK, by size of company, 2012-16 (%)
- It’s all about speed
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- Figure 42: Proportion of businesses with internet access and type of connection, by number of employees, 2012-16 (%)
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- Figure 43: Proportion of businesses by maximum contracted internet connection speed, by number of employees, 2012-16 (%)
- Websites
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- Figure 44: Proportion of companies operating a website, by size of company, 2016
Companies and Brands – What You Need to Know
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- It’s fiercely competitive
- Will the hybrid cloud be the end game?
Industry Structure
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- Investment requirements create stability
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- Figure 45: Changes in the structure of the data processing, hosting and related activities industry, 2013-17
Competitive Strategies
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- The hybrid model
- The Microsoft target
- Better, cheaper and easier
- The AWS model
- A surprisingly late entrant
- The Google model
- A sector right for consolidation
- It’s not all about the technology giants
Company Profiles
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- The global giants
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- Figure 46: The global cloud leaders, by cloud revenue, 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Methodology
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