Table of Contents
Overview
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- What you need to know
- Covered in this Report
Executive Summary
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- The market
- B2B is bigger than B2C
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- Figure 1: Comparison of the B2B and B2C e-commerce markets, 2013-17
- Virtually every sector uses e-commerce
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- Figure 2: Segmentation of e-commerce sales, by sector, 2017
- The landscape is changing
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- Figure 3: Growth rates in e-commerce sales, by sector, 2017
- Website growth driving the market
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- Figure 4: Growth rates in website e-commerce sales, by sector, 2017
- Figure 5: Proportion of UK medium and large businesses making website sales by industry sector and country of destination, 2016
- Strong potential
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- Figure 6: Segmentation of B2B forecast sales, by route to market, 2018-22
- Companies and brands
- E-commerce specialists move into B2B
- What we think
Issues and Insights
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- SME opportunity
- The facts
- The implications
- Wholesale disruption
- The facts
- The implications
- The Brexit impact
- The facts
- The implications
The Market – What You Need to Know
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- B2B is so much bigger than B2C
- Companies are more likely to purchase than sell using e-commerce
- Growth rates show major variation
Market Size
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- B2C and B2B show very different trends
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- Figure 7: Total e-commerce market, 2013-17
- Figure 8: Comparison of the B2B and B2C e-commerce markets, 2013-17
Market Segmentation
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- Most industries and sectors now use e-commerce
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- Figure 9: Segmentation of e-commerce sales, by sector, 2017
Segmentation: Manufacturing
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- EDI dominates
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- Figure 10: Manufacturing sales through e-commerce, by route to market, 2013-17
- Growing web sales to private customers
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- Figure 11: Segmentation of web sales in the manufacturing sector, by type of customer, 2014-16
- Yet substantial opportunities exist for growth
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- Figure 12: Proportion of manufacturing companies involved in e-commerce, 2016
Segmentation: Utilities
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- A major website market
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- Figure 13: Utilities sales through e-commerce, by route to market, 2013-17
- B2C leads the way
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- Figure 14: Segmentation of web sales in the utilities sector, by type of customer, 2014-16
Segmentation: Construction
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- A difficult market to convert
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- Figure 15: Construction sales through e-commerce, by route to market, 2013-17
- Growing purchase activity if not sales
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- Figure 16: Proportion of construction companies involved in e-commerce, 2016
Segmentation: Wholesaling
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- Ability to reach end users transforms sector
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- Figure 17: Wholesaling sales through e-commerce, by route to market, 2013-17
- Web sales to private customers increasingly important
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- Figure 18: Segmentation of web sales in the wholesaling sector, by type of customer, 2014-16
- Purchasing more common than selling
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- Figure 19: Proportion of wholesaling companies involved in e-commerce, 2016
Segmentation: Retailing
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- Strong website sales development
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- Figure 20: Retailing sales through e-commerce, by route to market, 2013-17
- Less than a third of retailers use e-commerce
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- Figure 21: Proportion of retailing companies involved in e-commerce, 2016
Segmentation: Transport
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- Bigger than retail
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- Figure 22: Transport sales through e-commerce, by route to market, 2013-17
- Website sales growing in B2B
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- Figure 23: Segmentation of web sales in the transport sector, by type of customer, 2014-16
Segmentation: Accommodation and Food Services
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- Strong growth in website sales
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- Figure 24: Accommodation and food service sales through e-commerce, by route to market, 2013-17
- B2B website sales growing
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- Figure 25: Segmentation of web sales in the accommodation and food sector, by type of customer, 2014-16
- Bookings more important than sales
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- Figure 26: Proportion of accommodation and food service companies involved in e-commerce, 2016
Segmentation: Information and Communications
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- An early adopter
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- Figure 27: Information and communications sales through e-commerce, by route to market, 2013-17
- Strong B2B website sales growth
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- Figure 28: Segmentation of web sales in the information and communication sector, by type of customer, 2014-16
- Buying more common than selling
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- Figure 29: Proportion of information and communication companies involved in e-commerce, 2016
Segmentation: Other Services
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- Growth in both EDI and website sales
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- Figure 30: Other service sales through e-commerce, by route to market, 2013-17
- B2C leads website sales
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- Figure 31: Segmentation of web sales in the other services sector, by type of customer, 2014-16
- Major potential still exists
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- Figure 32: Proportion of other services companies involved in e-commerce, 2016
Market Forecast
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- Strong growth
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- Figure 33: Forecast total e-commerce market, 2018-22
- B2C and B2B to grow
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- Figure 34: Forecast comparison of B2C and B2B e-commerce market, 2018-22
- Market segmentation
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- Figure 35: Segmentation of B2B forecast sales, by route to market, 2018-22
The Impact of the Economy
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- Broad e-commerce market impacted by the economy
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- Figure 36: UK GDP quarterly development, by sector, 2004-18
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- Figure 37: Forecast GDP development, 2017-22
Market Trends
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- Changing landscape
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- Figure 38: Growth rates in e-commerce sales, by sector, 2017
- Figure 39: Growth rates in website e-commerce sales, by sector, 2017
- Use of e-commerce still low
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- Figure 40: Proportion of UK medium and large businesses making website sales by industry sector and country of destination, 2016
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- Figure 41: Proportion of UK all businesses making website sales by industry sector and country of destination, 2016
- Figure 42: Proportion of UK medium and large businesses making EDI sales by industry sector and country of destination, 2016
Market Drivers
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- Internet access and usage
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- Figure 43: Worldwide Internet usage, by region 2010-17 (Millions and %)
- Figure 44: Proportion of businesses with Internet access in the UK, by size of company, 2012-16 (%)
- It’s all about speed
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- Figure 45: Proportion of businesses with Internet access and type of connection, by number of employees, 2012-16 (%)
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- Figure 46: Proportion of businesses by maximum contracted internet connection speed, by number of employees, 2012-16 (%)
Companies and Brands – What You Need to Know
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- The big two specialists move in on B2B
- Entry barriers are falling
Industry Structure
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- Some specialise, many don’t
- A dynamic sector
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- Figure 47: Development of the dedicated retail sales via mail order or internet, 2013-17
- So much room for growth
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- Figure 48: Proportion of companies making e-commerce sales, by channel, 2009-16
- SMEs have further opportunities to build website sales
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- Figure 49: Proportion of companies making website sales by size of company, 2016
- EDI is strongly biased towards larger companies
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- Figure 50: Proportion of companies making EDI sales by size of company, 2016
- Major mismatch between buyers and sellers
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- Figure 51: Comparison of companies active in e-commerce selling and purchasing, by size of company, 2016
Competitive Strategies
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- You don’t need a website
- Whales or shrimps?
- Omni channel or multi-channel?
Company Profiles
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- The global e-commerce giants
- Many other backgrounds
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Methodology
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