What you need to know

The pet food market performed well in 2017, growing by 3.8% to reach £2.5 billion in value terms. Further growth of 4.6% is expected in 2018. Growth at the premium end of the market is helping to drive the market forward as pet owners look to treat their pets with more snacks/treats and by buying wet food rather than dry, which carries a higher price point.

The pet care product market grew by 2.7% in 2017 to reach £908 million. Further growth is forecast through to 2023 helped by stable pet ownership levels and, like in the food market, the increasing premiumisation of products for pets. Pet care products are going upmarket and are now appealing to pet owners’ sense of aesthetic and comfort and offering a premium level of pet care.

Pet services has been one of the fastest-growing areas of the sector, with value sales of services advancing 3% in 2017 to reach £717 million. Pet owners are increasingly looking to treat their pets and this has led to more owners being interested and willing to pay for grooming sessions and other premium service offerings. Retailers could look to tap into this by offering more in-store services, similar to how supermarkets sell out their empty shop space to other retailers and companies.

Products covered in this Report

Definition of the Report

This Report will examine pet food and pet care retailers in the UK. In contrast to previous Reports, this will focus less on products and more on pet care products, services and pet food and how retailers are responding to trends in the market and what consumers want to purchase for their pet.

Pet food

The pet food market size in this Report comprises the UK retail sales of pet food for cats and dogs through all retail channels, including direct to consumers. Food is categorised as dry, wet, snacks and treats. Cat drinks are also included. For a more detailed analysis of pet food, see Pet Food – UK, August 2018.

Pet care

  • Leashes, collars, leads

  • Toys/chews

  • Feeding equipment

  • Pet beds and furniture (e.g. scratching posts)

  • Pet clothes (both practical and fashionable)

  • Grooming/shampooing/hygiene equipment

  • Pet tech (e.g. fitness monitors).

Services

  • Grooming/bathing

  • Health check-ups

  • Training sessions.

The Report focuses on the UK consumer market for pet care products and services and pet food, but does not look at pet insurance, the purchasing of pets or volume of pet products bought.

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