What you need to know

With so many different brands and models to choose from, Hispanics take their time researching their next vehicle purchase. Throughout the research process – which they do online and through the recommendations and influence from friends and family – they remain open minded and do not narrow down their options until the end of the car purchase process. Car brands and dealerships have not only the challenge of providing all the relevant information but also supporting and encouraging Hispanic car buyers as they move from consideration to the actual purchase.


For this Report, Mintel defines car purchasing as the act or the intended act of buying a new, used, or CPO (certified pre-owned) vehicle.

This Report includes all light vehicles, which includes but is not limited to sedans, coupes, station wagons, pickup trucks, vans, minivans, crossover utility vehicles, and SUVs (sport utility vehicles).

Fleet sales are included in Market Size sales figures, but are excluded from the scope of this Report.

Findings in this Report can be supplemented by analysis presented in Mintel’s Reports such as Car Purchasing Process – US, June 2018, Black Consumers and the Car Purchasing Process – US, July 2018, as well as Reports from Mintel’s Automotive and Multicultural libraries.

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