What you need to know
The eye and eyebrow colour cosmetics market continues to show strong performance with an estimated 16% rise in value in 2018, taking the market value from RMB 6,370 million in 2017 to RMB 7,389 million in 2018.
The prospect of the next five years is likely to be bright, as Chinese women are developing more sophisticated make-up habits and beauty bloggers spare no effort to create make-up trends and introduce new products, which keeps enticing consumers to make new purchases.
Covered in this Report
This market covers eye and eyebrow colour cosmetics for women. Market value is based on sales through all retail channels including direct to consumer and selective outlets.
The Report includes:
Eyebrow products (eg eyebrow pencil, eyebrow gel, eyebrow powder, etc)
Eyelash/Mascara
Eyeliner
Eyeshadow.
