Table of Contents
Key Findings
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- Brits’ gearing up for a more indulgent summer
Current Participation in Leisure Activities
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- Brits most likely to dine in pubs or order takeaways
- Takeaway services and pubs both attract parents of young children
- Fast food outlets and table-serviced restaurants just as popular
- Brits still enjoy a drink…
- …but keeping fit too
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- Figure 1: Participation in leisure activities, April 2018
Quarterly Changes in Leisure Activity Participation
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- New Years’ health kick clearly noticeable in pub visits
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- Figure 2: Participation in leisure activities, once a month or more, food and drink related, January 2018 vs April 2018
- Consumers keen to get fit…
- …while cultural and visitor attractions benefit from Easter
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- Figure 3: Participation in leisure activities, once a month or more, non-food and drink related, January 2018 vs April 2018
Annual Changes in Leisure Activity Participation
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- Pubs see largest decline in visits…
- …while gyms see biggest rise in attendance
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- Figure 4: Participation in leisure activities, once a month or more, April 2017 – April 2018
Spending on Leisure Activities
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- Pubs continue to rival restaurants
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- Figure 5: Leisure activity spend, April 2018
- Quarterly changes in spending
- Brits cutting back on eating out expenditure
- Wet-led establishments least affected
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- Figure 6: Leisure activity spend, January 2018 – April 2018
- Future spending intentions looking more positive
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- Figure 7: Trends in what extra money is spent on, January 2018 – April 2018
- Annual changes in spending
- Spending on drinks in pubs is up
- Spend on eating out is fairly stable
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- Figure 8: Leisure activity spend, April 2017 vs April 2018
- Saving mentality reducing but rise in home investment remains
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- Figure 9: Trends in saving and home investment behaviour in the last/planned for the next three months, April 2017 – April 2018
- Planned spend on leisure events increasing
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- Figure 10: Trends in eating out and attending event behaviour in the last/planned for the next three months, April 2017 – April 2018
- Consumer confidence stabilising and outlook more positive
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- Figure 11: Trends in consumer sentiment for the coming year, April 2017 – April 2018
Pub Activities
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- Fewer celebrating in pubs this quarter
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- Figure 12: Pub/bar activity, January 2018 – April 2018
- Annual growth in pub activity
- Live sports viewing and social media interaction see most growth
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- Figure 13: Pub/bar activity, April 2016 – April 2018
What it Means
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- Future looks more stable and positive for the leisure industry
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