What you need to know
65% of all adults say they are currently trying to live more ethically than they were a year ago, reflecting how media focus on both environmental and societal ethical issues has helped to drive these to the forefront of people’s minds.
However, plateauing household recycling rates and rising food waste levels suggest that, despite their increased awareness and effort, there remains much room for improvement. As such, there are now opportunities for businesses to create marketing campaigns that will encourage all consumers to redouble their eco-efforts, as well as charting their own initiatives.
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