What you need to know
Most adults say they enjoy entertaining people in their home—an attitude that has remained constant for more than a decade. In the last three years, a substantial 77% of adults have hosted a party in their home. Informal gatherings are far more prevalent than formal parties, with 44% participation compared to 17%. Lifestyle trends, technology and social media influences, demographic factors, and motivations to host parties support the prevalence of informal gatherings.
Definition
For the purposes of this Report, Mintel has used the following definitions:
Home entertaining involves any special event inside the home to which nonresident guests are invited. This includes formal and informal events that are planned in advance, including holiday parties, dinner parties, religious celebrations, birthday parties, game-watches, and informal get-togethers such as poker nights or book club meetings.
This Report builds on the analysis presented in Mintel’s Party Planning and Home Entertaining – US, February 2016.
