In China, face colour cosmetics is still the most important sector to secure top place in the colour cosmetics market because base make-up result is the basic need for Chinese women, similar to other Asian countries such as Japan and South Korea. Women in tier one cities are especially more interested in having a flawless skin look with good complexion and minimal pores.

This Report provides an overview of China’s face colour cosmetics market, and analyses Chinese women’s favour of face colour cosmetics, in terms of product usage, current brands, interested claims, usage habits and drivers of online shopping, etc.

This Report includes the colour cosmetics products of face for women. The products include foundation primer, BB/CC cream, foundation, contour, face powder, concealer, blusher, highlighter and cushion.

Tone-up cream is not included in the market size or sales data but is covered in the consumer analysis.

Market sizes in this Report do not cover sales that have occurred in the C2C market (eg WeChat business or Taobao).

• Low earner is defined with monthly personal income as RMB 4,999 or below

• Mid earner is defined with monthly personal income as RMB 5,000-7,999

• High earner is defined with monthly personal income as RMB 8,000 or above.