What you need to know
The Millennial generation is aged 24-41 in 2018, with many in the midst of major life milestones. As this generation balances a busy lifestyle they focus on the small steps they can take to manage their wellbeing. For Millennials, health and wellness is essentially a means to looking better and feeling good. In order to appeal to a Millennial target, health care brands will need to feature digital tools and a holistic approach to care to join Millennials on their emerging health care journey. Millennials have positive perceptions of their wellness, are gaining confidence in their ability to manage it, and yet aren’t defined by it.
Definition
This Report explores the attitudes and behaviors of Millennials toward personal health and health management.
For the purposes of this Report, Mintel has used the following definitions:
Millennials are defined as the generation born between 1977 and 1994. In 2018, Millennials are aged 24-41.
Mintel’s consumer survey findings define Millennials as:
Younger Millennials: internet users aged 24-31
Older Millennials: internet users aged 32-41
