Table of Contents
Overview
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- What you need to know
- Products covered in this Report
- Excluded
Executive Summary
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- The market
- Strong growth in the category year on year
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- Figure 1: Best- and worst-case forecast of UK retail value sales of colour cosmetics, 2012-22
- Companies and brands
- L’Oréal shows strong sales performance
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- Figure 2: Manufacturer shares in the UK colour cosmetics market, 2017
- High level of NPD in 2017
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- Figure 3: New product development in the colour cosmetics category, by sub-category, January 2015-March 2018
- The consumer
- Face make-up sees a rise in purchase
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- Figure 4: Buying base make-up, March 2017 and February 2018
- Lip gloss makes a comeback
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- Figure 5: Buying face colour make-up, March 2017 and February 2018
- Regular nail polish is popular
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- Figure 6: Buying nail colour make-up, March 2017 and February 2018
- Make-up application on lips is essential
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- Figure 7: Frequency of applying make-up, February 2018
- Women show confidence in eye techniques
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- Figure 8: Confidence in make-up techniques, February 2018
- Make-up is applied at home
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- Figure 9: Locations where make-up is applied, February 2018
- High interest in technology
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- Figure 10: Usage and interest in technology to aid make-up selection, February 2018
- What we think
Issues and Insights
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- The wide definition of ‘natural’
- The facts
- The implications
- Technology still poses opportunities
- The facts
- The implications
The Market – What You Need to Know
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- Market value going from strength to strength
- Face and eyes continue to show strong growth
- Department stores and grocers are popular
- Demographics pose opportunities
- Employment rise highlights need for speed
- Make-up is a holiday essential
Market Size and Forecast
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- A category in growth
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- Figure 11: UK retail value sales of colour cosmetics, at current and constant prices, 2012-22
- Strong value growth estimated
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- Figure 12: Best- and worst-case forecast of UK retail value sales of colour cosmetics, 2012-22
- Forecast methodology
Market Segmentation
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- Face and eyes show strong sales performance
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- Figure 13: UK retail value sales of colour cosmetics, by sector 2016-17
- Mass-market and prestige both fare well
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- Figure 14: Mass-market and prestige sales of colour cosmetics, 2016-17
Channels to Market
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- Strong growth in value sales in department stores and grocers
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- Figure 15: UK retail value sales of colour cosmetics, by outlet type, 2016-17
- Use of online channels increase
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- Figure 16: ASOS beauty box, September 2017
- Rise of standalone stores
Market Drivers
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- Older women buy colour make-up
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- Figure 17: Trends in the age structure of the UK female population, 2012-22
- Skin concerns could impact teenagers
- Time is of the essence
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- Figure 18: Female employment and unemployment, 2012-22
- Brexit referendum has had little impact on this sector
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- Figure 19: Changes in household finances, January 2015-February 2018
- Gifting in colour cosmetics is popular
- Make-up is a holiday essential
- Buying online is popular
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- Figure 20: Attitudes towards buying online, July 2017
- Offering facial skincare with colour cosmetics
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- Figure 21: Attitudes towards facial skin care, March 2017
Companies and Brands – What You Need to Know
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- L’Oréal continues to perform well
- Innovation in colour cosmetics remains high
- Foundations cater to the desire for flawless looks
- Long-lasting remains important, whilst seasonal claims see a rise
- Advertising spend declines as brands focus more on outdoor media
- Changing communication
- High street brands are accessible
Market Share
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- L’Oréal remains popular
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- Figure 22: Manufacturer shares in the UK colour cosmetics market, 2016 and 2017
- Innovation boosts brands
Launch Activity and Innovation
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- The category maintains a high level of NPD
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- Figure 23: New product development in the colour cosmetics category, by sub-category, January 2015-March 2018
- Nails sees innovation in formats
- Hydration is a focus in lips
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- Figure 24: Hydrating lipstick/lip gloss launches, 2017
- Creating the flawless skin look
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- Figure 25: Foundation launches in 2017 offering filtering benefits, 2017
- Diversity in NPD in 2017
- Little in new formulations
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- Figure 26: product development in the colour cosmetics category, by launch type, January 2015-March 2018
- Long-lasting remains top claim
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- Figure 27: Top claims in the colour cosmetics category in 2017, 2016 and 2017
- Seasonal launches see a rise
- Estée Lauder continues to lead NPD
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- Figure 28: New product development in the colour cosmetics category by top ultimate companies and other, 2017
- Brands spanning across skincare and make-up
Advertising and Marketing Activity
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- Significant decline in recorded advertising spend
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- Figure 29: Total recorded above-the-line, online display and direct mail advertising expenditure on colour cosmetics, by media type, January 2015-March 2018
- Diversity drives face campaigns in 2017
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- Figure 30: Total recorded above-the-line, online display and direct mail advertising expenditure on colour cosmetics, by sub-category, January 2015-March 2018
- Coty leads recorded advertising spend
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- Figure 31: Total recorded above-the-line, online display and direct mail advertising expenditure on colour cosmetics, by top manufacturers in 2017
- Shifting the narrative
- Nielsen Ad Intel coverage
Brand Research
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- Brand map
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- Figure 32: Attitudes towards and usage of selected brands, April 2018
- Key brand metrics
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- Figure 33: Key metrics for selected brands, April 2018
- Brand attitudes: premium brands are worth paying more for
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- Figure 34: Attitudes, by brand, April 2018
- Brand personality: mass-market brands are accessible
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- Figure 35: Brand personality – Macro image, April 2018
- High street brands have a youthful image
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- Figure 36: Brand personality – Micro image, April 2018
- Brand analysis
- Benefit Cosmetics is considered fun
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- Figure 37: User profile of Benefit Cosmetics, April 2018
- L’Oréal Paris is considered high quality
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- Figure 38: User profile of L’Oréal Paris, April 2018
- Sleek MakeUP is accessible
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- Figure 39: User profile of Sleek MakeUP, April 2018
- Missguided Beauty has low usage
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- Figure 40: User profile of Missguided Beauty, April 2018
- Avon is considered basic
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- Figure 41: User profile of Avon, April 2018
- Fenty Beauty has high differentiation
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- Figure 42: User profile of Fenty Beauty, April 2018
- Hourglass Cosmetics is considered ethical
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- Figure 43: User profile of Hourglass Cosmetics, April 2018
The Consumer – What You Need to Know
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- Face make-up sees a rise in purchase
- Lip gloss sees a revival
- Lip make-up is essential
- Women are confident when it comes to eye make-up
- Make-up application occurs at home
- Interest in technology is high
- Shade choice is influenced by skin tone and season
Purchase of Make-up
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- Rise in purchase of face make-up
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- Figure 44: Buying base make-up, March 2017 and February 2018
- Lip gloss makes a come-back
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- Figure 45: Buying face colour make-up, March 2017 and February 2018
- Regular nail polish is popular
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- Figure 46: Buying nail colour make-up, March 2017 and February 2018
Frequency of Make-up Application
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- Lips are essential
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- Figure 47: Frequency of applying make-up, February 2018
- Lips are important at every age
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- Figure 48: Daily application of make-up on lips, by age, February 2018
- Eyes are more important to young women
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- Figure 49: Daily application of make-up to the eyes, by age, February 2018
Confidence in Make-up Techniques
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- High confidence in eye techniques
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- Figure 50: Confidence in make-up techniques, February 2018
- Trendy techniques show low confidence
Locations of Make-up Application
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- Majority of make-up users apply at home
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- Figure 51: Locations where make-up is applied, February 2018
- On-the-go application is low
Interest in Technology to Aid Make-up Shopping
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- Using augmented reality to drive trial
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- Figure 52: Usage and interest in technology to aid make-up selection, February 2018
- Augmented reality has its limitations
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- Figure 53: Coty magic mirror, April 2018
- Striking a conversation
- Bringing expertise to the consumer
Preferred Lipstick Shades
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- The weather impacts choice of lip colour
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- Figure 54: Quotes relating to weather impacting lipstick shade, March 2018
- Warm colours are popular
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- Figure 55: Quotes relating to the most popular shades selected, March 2018
- Shades at the end of the spectrum have limited appeal
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- Figure 56: Nude shades and extreme shades with limited/no appeal, March 2018
Preferred Eyeshadow Shades
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- It’s all about the neutrals
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- Figure 57: Quotes relating to neutral eyeshadow shades, March 2018
- Eye colour plays a role
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- Figure 58: Quotes relating to suiting eyeshadow with eye colour, March 2018
Preferred Nail Polish Shades
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- Nail polish draws attention to hands
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- Figure 59: Quotes relating to shade selection drawing attention to hands, March 2018
- Focus on the neutrals and pinks
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- Figure 60: Neutral and pink shades selected, March 2018
- Bright shades are saved for summer
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- Figure 61: Quotes related to bright and vibrant shades, March 2018
Preferred Make-up Looks
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- What is the ‘natural’ look?
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- Figure 62: Quotes related to natural make-up looks, March 2018
- Bold lips make a statement
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- Figure 63: Quotes relating to bold looks, March 2018
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
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- Figure 64: Heat map of preferred lipstick shades, March 2018
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- Figure 65: Heat map of preferred eyeshadow shades, March 2018
- Figure 66: Heat map of preferred nail polish shades, March 2018
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- Figure 67: Heat map of preferred make-up looks, March 2018
- Forecast methodology
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