Attitudes towards Fashion - China - July 2018
Attitudes towards Fashion - China - July 2018

“Fashion items have always been viewed as the demonstration of a person’s personality, taste and status. People now also care about how they purchase fashion because they want to feel smart, relaxed and fun in the process. Despite the fast-growing e-commence market, in-store services and interaction with store clerks are crucial in generating brand favourability and purchase intention.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Consumer Spending on Fashion
Where to Search Fashion Inspiration
Desired Fashion Content on Social Media
Popular Dressing Style
Favourite Luxury Fashion Brands
Purchase Channel
Reasons for Purchasing Fast Fashion
Desired Product Features of Fast Fashion
Differences between Fast Fashion and Premium Brands
Differences between Premium and Luxury Brands
Purchase Decision regarding Brand Types

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations