Table of Contents
Overview
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- What you need to know
- Products covered in this Report
- Excluded
Executive Summary
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- The market
- Modest growth in value in 2017
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- Figure 1: Best- and worst-case forecast for UK retail value sales of hand, body and footcare, 2012-22
- Companies and brands
- Brands struggle to show growth in hand care
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- Figure 2: UK retail value sales of mass-market hand care, % share by brand, year ending January 2018
- Aveeno shows strong sales performance in hand and body
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- Figure 3: UK retail value sales of mass-market bodycare, % share by brand, year ending January 2018
- ‘Others’ see a rise in value in footcare
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- Figure 4: UK retail value sales of mass-market footcare, % share by brand, year ending January 2018
- Increase in launch activity in 2017
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- Figure 5: New product development in the hand, body and footcare category, by sub-category, January 2014 to February 2018
- The consumer
- Blurring boundaries when it comes to usage
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- Figure 6: Products used on hands, body and feet in the last 12 months, January 2018
- Usage occasions present opportunities
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- Figure 7: Usage occasions of hand, body and footcare products, January 2018
- Consumers look for tactile rather than appearance benefits
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- Figure 8: Reasons for using hand, body and footcare products, January 2018
- Body skincare is just as important as facial skincare
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- Figure 9: Attitudes towards facial skin vs body skin, January 2018
- Visibility drives concerns
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- Figure 10: Attitudes towards body skin being more important than facial skin, January 2018
- What we think
Issues and Insights
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- Blurring the boundaries when it comes to usage
- The facts
- The implications
- Out of sight, out of mind
- The facts
- The implications
The Market – What You Need to Know
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- The category shows modest growth in value
- Premium products fare well
- Grocery multiples driven by value and convenience
- Older demographics pose opportunities for the sector
- Natural/organic appeals to younger demographics
- Holiday bodycare is important
Market Size and Forecast
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- Modest growth in value in 2017
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- Figure 11: UK retail value sales of hand, body and footcare, at current and constant prices, 2012-22
- Steady growth predicted
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- Figure 12: Best- and worst-case forecast for UK retail value sales of hand, body and footcare, 2012-22
- Forecast methodology
Market Segmentation
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- Handcare in decline
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- Figure 13: UK retail value sales of hand, body and footcare, by segment, 2016-17
- Basic bodycare fares well
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- Figure 14: UK retail sales value of bodycare, by segment, 2016-17
- Prestige segment shows strong growth in 2017
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- Figure 15: UK retail value sales of hand, body and footcare, mass vs prestige, 2016-17
Channels to Market
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- Multiple grocers continue to lead in sales
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- Figure 16: UK retail value sales of hand, body and footcare, by outlet type, 2016-17
Market Drivers
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- Older demographics present NPD opportunities
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- Figure 17: Trends in the age structure of the UK population, 2012-22
- Brexit referendum shows little impact on this sector
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- Figure 18: Changes in household finances, January 2015-January 2018
- Young people buy natural/organic products
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- Figure 19: Purchase of natural/organic hand, body or footcare products, by age, September 2017
- Bodycare is important when on holiday
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- Figure 20: Beauty routines relating to exfoliating and moisturising skin, before, after and during holidays, August 2017
- Experience of skin treatments could impact usage of specific brands
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- Figure 21: Types of non-prescription products used to treat skin conditions in the last 12 months, May 2017
- Bodycare as an alternative to cosmetic surgery
Companies and Brands – What You Need to Know
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- Aveeno shows strong sales performance
- Footcare becomes more pampering
- Innovating in formats
- More than just moisturising
- Recorded advertising spend sees a decline
- Brands with a health positioning are considered caring
Market Share
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- Brands struggle in the handcare sector
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- Figure 22: UK retail value sales of mass-market handcare, by brand, years ending January, 2017 and 2018
- Aveeno shows strong sales performance
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- Figure 23: UK retail value sales of mass-market bodycare, by brand, years ending January, 2017 and 2018
- Pampering launches impacted brand sales in footcare
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- Figure 24: UK retail value sales of mass-market footcare, by brand, years ending January, 2017 and 2018
Launch Activity and Innovation
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- Slight rise in NPD in 2017
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- Figure 25: New product development in the hand, body and footcare category, by sub-category, January 2014 to February 2018
- Figure 26: Pampering footcare launches, 2017
- Innovative formats in 2017
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- Figure 27: New product development in the hand, body and footcare category, by launch type, January 2014-February 2018
- Figure 28: New product launches with innovative formats in hand, body and footcare, 2017
- Hand oils in 2017
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- Figure 29: Oil launches in hand and bodycare, 2017
- Anti-ageing hand care
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- Figure 30: Anti-ageing hand care launches, 2017
- Night time skincare
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- Figure 31: Sleep/relaxation products in hand and bodycare, 2017
- Focusing on the bust
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- Figure 32: Breast care launches, 2017
- A fragmented category
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- Figure 33: New product development in the hand, body and footcare category, by top ultimate companies, 2017
- Figure 34: Pampering footcare launces by Avon and M&S, 2017
- Moisturising/hydrating is the most important claim
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- Figure 35: Top ten claims in the hand, body and footcare category (based on leading claims for 2017), 2016-17
Advertising and Marketing Activity
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- Advertising spend sees a decline
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- Figure 36: Recorded above-the-line, online display, and direct mail advertising on hand, body and footcare, January 2015-February 2018
- TV declines in investment
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- Figure 37: Recorded above-the-line, online display, and direct mail advertising on hand, body and footcare, by media type, January 2015-February 2018
- Reckitt Benckiser led advertising spend in 2017
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- Figure 38: Recorded above-the-line, online display, and direct mail advertising on hand, body and footcare, by top ultimate companies, 2017
- Nielsen Ad Intel coverage
Brand Research
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- Brand map
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- Figure 39: Attitudes towards and usage of selected brands, February 2018
- Key brand metrics
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- Figure 40: Key metrics for selected brands, February 2018
- Brand attitudes: Oilatum and Sanex are considered caring
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- Figure 41: Attitudes, by brand, February 2018
- Brand personality: L’Occitane is exclusive
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- Figure 42: Brand personality – macro image, February 2018
- Aveeno has a natural positioning
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- Figure 43: Brand personality – micro image, February 2018
- Brand analysis
- NIVEA is effective
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- Figure 44: User profile of NIVEA, February 2018
- Vaseline appeals to lower incomes
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- Figure 45: User profile of Vaseline, February 2018
- Aveeno is considered fun
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- Figure 46: User profile of Aveeno, February 2018
- L’Occitane is exclusive
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- Figure 47: User profile of L’Occitane, February 2018
- Sanex scores well for health and wellbeing
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- Figure 48: User profile of Sanex, February 2018
- Oilatum risks being considered boring
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- Figure 49: User profile of Oilatum, February 2018
- Origins has an ethical image
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- Figure 50: User profile of Origins, February 2018
The Consumer – What You Need to Know
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- Blurring of boundaries
- Usage occasions presents NPD opportunities
- Skin hydration is important
- Appearance benefits are a low driver
- Face and body are equally important
Usage of Hand, Body and Footcare Products
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- Body and face products are used on hands
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- Figure 51: Products used on hands in the last 12 months, January 2018
- Hands are more important with age
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- Figure 52: Usage of hand lotion on hands in the last 12 months, by age, January 2018
- Use of body treatments is low
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- Figure 53: Products used on body in the last 12 months, January 2018
- Men show low usage
- Feet require specialised products
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- Figure 54: Products used on feet in the last 12 months, January 2018
Hand, Body and Footcare Usage Occasions
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- Aiding sleep
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- Figure 55: Usage occasions of hand, body and footcare products, January 2018
- Appealing to the on-the-go consumer
- Pre-shower skincare
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- Figure 56: Usage of hand, body and footcare products before and after bathing/showering, by age, January 2018
Reasons for Using Hand, Body and Footcare Products
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- Skin hydration is most important
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- Figure 57: Reasons for using hand, body and footcare products, by overall usage of hand, body and footcare products, January 2018
- Relief from cracked skin important for footcare
- Heading about wrinkles and cellulite
Facial Skin vs Body Skin
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- Face and body are equally important
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- Figure 58: Attitudes towards facial skin vs body skin, January 2018
- Facial skin is more important to younger people
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- Figure 59: Agreement with facial skincare being more important than body skincare, by age, January 2018
- Visibility drives concerns
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- Figure 60: Attitudes towards body skin being more important than facial skin, January 2018
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
- Forecast methodology
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