Table of Contents
Overview
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- What you need to know
- Covered in this Report
Executive Summary
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- The market
- Rising tide about to turn
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- Figure 1: Consumer expenditure in betting shops, 2012/13-2022/23
- Machines power the engine of growth
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- Figure 2: UK betting shops gross gambling yield (GGY), by segment, 2015/16-2017/18
- Government plans a new kind of cut
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- Figure 3: Consumer expenditure* on category B2 gaming machines in betting shops, 2012/13-2016/17
- The consumer
- New technologies a fancy for the outsider
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- Figure 4: Betting shop visiting habits, February 2018
- Look what you could have won ...
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- Figure 5: Participation in betting shop activities, February 2018
- World Cup fever slow to spread
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- Figure 6: FIFA World Cup betting intentions, by experience of betting shop visiting, February 2018
- Tournament’s social side promoting friendly competition
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- Figure 7: Incentives to betting on the 2018 FIFA World Cup in a betting shop, February 2018
- What we think
Issues and Insights
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- How can betting shops spread World Cup fever?
- The facts
- The implications
- Can self-service betting terminals help plug the gaming machines gap?
- The facts
- The implications
The Market – What You Need to Know
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- Rising tide about to turn
- March of the machines opens vulnerability to stake cut
- Government plans a different kind of cut
- Shop closures set to spread beyond smaller chains
Market Size and Forecast
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- Machines keep market in growth
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- Figure 8: Consumer expenditure in UK betting shops, 2012/13-2022/23
- Forecast
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- Figure 9: Forecast of consumer expenditure in betting shops, 2012/13-2022/23
- Forecast methodology
- Gaming machine growth set to hit the buffers
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- Figure 10: UK betting shops gross gambling yield (GGY), by segment, 2015/16-2017/18
- Domestic football fever cools
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- Figure 11: Consumer expenditure on betting in betting shops, 2015/16-2016/17
Market Drivers
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- Stake limit cuts to put a spanner in gaming machines’ works
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- Figure 12: Consumer expenditure* on category B2 gaming machines in betting shops, 2012/13-2016/17
- Betting shops’ responsibility problem not going away
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- Figure 13: Gambling venues used by clients of the GamCare problem gambling service, 2015/16 and 2016/17
- Smaller operators shutting at faster rates
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- Figure 14: UK betting shop numbers, by type of operator, March 2013-March 2017
- Technology focus to move from function to experience
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- Figure 15: William Hill mobile sportsbook revenues, 2014-17
Companies and Brands – What You Need to Know
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- Market leader in front by a distance
- Diverging approaches to channel convergence
- Marketing strategy takes a two-pronged approach
- GVC buys Ladbrokes Coral
Market Share
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- Major players continue to dominate
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- Figure 16: UK betting shop numbers, by operator, September 2017
Launch Activity and Innovation
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- Diverging approaches to channel convergence
- Numbers betting tilts at lottery
- Digital prompts can help demystify racing
- Cashing out into arcades
Advertising and Marketing Activity
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- Spending kicks on from Euros
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- Figure 17: Main monitored media advertising spend of UK betting shop operators, 2015-17
- Nielsen Ad Intel coverage
Company Profiles
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- Ladbrokes Coral
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- Figure 18: Ladbrokes Coral retail KPIs, 2016 and H1 2017
- William Hill
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- Figure 19: William Hill retail KPIs, 2016-17
- Betfred
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- Figure 20: Betfred KPIs, 2015-16
- Paddy Power Betfair
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- Figure 21: Paddy Power Betfair retail KPIs, 2016-17
The Consumer – What You Need to Know
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- New technologies can appeal to occasionals
- More eyes on the prize
- World Cup interest limited ante-post
- Betting boosted by World Cup’s social side
Betting Shop Visiting
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- A small field led by the outsider
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- Figure 22: Betting shop visiting habits, February 2018
Betting Shop Activities
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- Look at what you could have won...
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- Figure 23: Participation in betting shop activities, February 2018
- Horserace bettors keep the blinkers on
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- Figure 24: Participation in betting, February 2018
World Cup Betting
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- Tournament fever slow to warm up
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- Figure 25: FIFA World Cup betting intentions, by experience of betting shop visiting, February 2018
- A rare opportunity to reach the racing crowd
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- Figure 26: FIFA World Cup betting intentions, by participation in betting shop betting activities, February 2018
World Cup Betting Incentives
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- Beyond the bonus – social side can stimulate friendly competition
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- Figure 27: Incentives to betting on the 2018 FIFA World Cup in a betting shop, February 2018
- Are football experts ready to take some World Cup advice?
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- Figure 28: Incentives to betting on the 2018 FIFA World Cup in a betting shop, by World Cup betting intentions, February 2018
Appendix
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- Data sources
- Abbreviations
- Fan chart forecast
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- Figure 29: Forecast of consumer expenditure in betting shops, 2017/18-2022/23
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