Table of Contents
Overview
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- What you need to know
- Covered in this Report
Executive Summary
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- The market
- Casinos’ bigger spenders defy falling admissions effect
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- Figure 1: Consumer expenditure in UK casinos, 2012/13-2022/23
- Squeeze on clubs, admissions and wallets leaves bingo feeling the pinch
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- Figure 2: Consumer expenditure in UK bingo clubs, 2012-22
- Core gaming gains as slots growth slows
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- Figure 3: Consumer expenditure in UK casinos and bingo clubs, by segment, 2017
- New technologies to change the game
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- Figure 4: Use of contactless payment methods, by age, April 2017
- The consumer
- Low numbers constrain casino crowds
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- Figure 5: Past-year experience of casino visiting, December 2017
- Sports and entertainment move up in the casino mix
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- Figure 6: Participation in casino activities, January-December 2017
- Bingo clubs focus on female appeal
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- Figure 7: Past-year experience of bingo club visiting, December 2017
- Better food and drink options promote broader bingo repertoires
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- Figure 8: Participation in bingo club activities, December 2017
- Venues struggle to steer customers online
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- Figure 9: Participation in online bingo and casino games by venue visitors, December 2017
- No substitute for real-life experience
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- Figure 10: Incentives to casino and bingo club visitors to play online with the brand they play with in a venue, December 2017
- What we think
Issues and Insights
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- What would regulatory change mean for casinos?
- The facts
- The implications
- Do bingo clubs have a problem with women?
- The facts
- The implications
The Market – What You Need to Know
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- Casino-goers outspend falling admissions effect
- Bingo club revenues back on the downturn
- March of the machines slows its pace
- Few signs of growth in premises numbers
- Gaming machines fall-out felt beyond betting shops
Market Size and Forecast – Casinos
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- Higher rollers and bigger spenders return market to value growth
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- Figure 11: Consumer expenditure in UK casinos, 2012/13-2022/23
- Admissions fall to five-year low
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- Figure 12: Casino admissions, 2012/13-2016/17
- Forecast
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- Figure 13: Forecast of consumer expenditure in UK casinos, 2012/13-2022/23
- Forecast methodology
Market Size and Forecast – Bingo Clubs
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- Spending slips as players feel the pinch
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- Figure 14: Consumer expenditure in UK bingo clubs, 2012-22
- Lower admissions, reduced frequencies
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- Figure 15: Bingo club admissions, 2013-17
- Forecast
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- Figure 16: Forecast of consumer expenditure in UK bingo clubs, 2012-22
- Forecast methodology
Market Segmentation
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- Casino games enjoy a change of fortune
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- Figure 17: Consumer expenditure in UK casinos, by segment, 2016/17
- Bingo balance remains unchanged
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- Figure 18: Consumer expenditure in UK bingo clubs, by segment, 2017 (est)
Market Drivers
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- Bingo club numbers slide, casino development set to drift
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- Figure 19: Active licensed casino and bingo club numbers, 2013-17
- Consumer caution reduces willingness to gamble
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- Figure 20: Change in personal finances, September 2017
- Casino slots seek level playing field
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- Figure 21: Average number of gaming machines in operation, by venue and category, 2016-17
- New technologies can change the game
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- Figure 22: Use of contactless payment methods, by age, April 2017
- Gaming machine controversy a problem for all sectors
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- Figure 23: Gambling venues used by clients of the GamCare problem gambling service, 2015/16 and 2016/17
Companies and Brands – What You Need to Know
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- Rank Group spreads its bets
- Entertainment and gaming split as sport and social come together
- Lukewarm reception for new bingo brand
- Adspend slips back
Market Share – Casinos
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- High-end fortunes close gap at the top
- Grosvenor hit by lower footfall
- Capital gains
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- Figure 24: Leading UK casino operators, by revenue and number of active premises*, 2016-17
Market Share – Bingo Clubs
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- Market leaders following different paths
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- Figure 25: Leading UK bingo club operators, by revenue and number of active premises*, 2016-17
Launch Activity and Innovation
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- Genting bets on sport and social
- Live streams get the ball rolling for dual-play concept
- Grosvenor revamp puts emphasis on entertainment
- Luda hits snakes before ladders
- Pay now, play later
Advertising and Marketing Activity
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- New openings backed by adspend
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- Figure 26: Main monitored media advertising expenditure of UK casino operators, 2015-17
- Nielsen Ad Intel coverage
- Big brands dominate bingo picture
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- Figure 27: Main monitored media advertising expenditure of UK bingo club operators, 2015-17
- Nielsen Ad Intel coverage
The Consumer – What You Need to Know
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- Low numbers constrain casino crowds
- Sports and entertainment move up in the casino mix
- Bingo clubs focus on female appeal
- Better food and drink options promote broader bingo repertoires
- Venues struggle to steer customers online
- No substitute for real-life experience
Casino Visiting
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- Britons stay away from the table
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- Figure 28: Past-year experience of casino visiting, December 2017
Casino Activities
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- Bars and tables retain their edge
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- Figure 29: Participation in casino activities, January 2017-December 2017
Bingo Club Visiting
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- Gender bias can be no bad thing
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- Figure 30: Past-year experience of bingo club visiting, December 2017
- Bingo for health
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- Figure 31: Past-year experience of bingo club visiting, by age, December 2017
Bingo Club Activities
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- Gaming focus stuck on the main stage
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- Figure 32: Participation in bingo club activities, December 2017
Multichannel Play
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- Low payouts from multichannel
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- Figure 33: Participation in online bingo and casino games by venue visitors, December 2017
Brand Loyalty Online
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- No substitute for the casino experience (yet)
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- Figure 34: Incentives to casino visitors to play online with the brand they play with in a venue, December 2017
- Multichannel bingo strategy to look beyond the balls
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- Figure 35: Incentives to bingo club visitors to play online with the brand they play with in a venue, December 2017
Appendix
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- Data sources
- Abbreviations
- Fan chart forecast
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- Figure 36: Forecast of consumer expenditure in UK casinos, 2017/18-2022/23
- Figure 37: Forecast of consumer expenditure in UK bingo clubs, 2017-22
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