Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- The market
- A cheap date: replicating the restaurant experience at home
- Rising business rates fuel a boom in ‘dark kitchens’
- Companies and brands
- Online ordering
- New wave takeaways
- The consumer
- Four in five Brits have bought takeaway/home delivery food
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- Figure 1: Frequency of takeaway/home delivery usage, December 2017
- Chinese and pizza most popular
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- Figure 2: Most popular types of takeaway/home delivery food ordered, December 2017
- 35% use third-party ordering services
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- Figure 3: How consumers bought takeaway/home delivery, December 2017
- 16-44-year-olds move towards digital interaction
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- Figure 4: Methods used to buy takeaway/home delivery, December 2017
- 65% want companies to offer options in portion sizes
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- Figure 5: Behaviours towards takeaway/home delivery, December 2017
- 80% order home delivery through Just Eat
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- Figure 6: Third-party services used to buy takeaway/home delivery, December 2017
- 82% opt for home delivery
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- Figure 7: Method of receiving takeaway/home delivery food ordered via a third-party, December 2017
- 39% drawn to straightforward ordering methods
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- Figure 8: Reasons to use third-party services to buy takeaway/home delivery, December 2017
- What we think
Issues and Insights
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- Retaining older diners
- The facts
- The implications
- Attracting young families
- The facts
- The implications
- Marketing to younger cohorts
- The facts
- The implications
The Market – What You Need to Know
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- Consumers’ incomes remain squeezed
- Rising business rates fuel a boom in ‘dark kitchens’
- Call for tighter regulation of delivery
- The 'Good Work Plan'
Market Drivers
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- Regular takeaways linked to bad health
- Gig economy and the 'Good Work Plan'
- A cheap date: replicating the restaurant experience at home
- Rising business rates …
- … fuel a boom in ‘dark kitchens’
- Call for tighter regulation of delivery – noise and nuisance
- Food standards and regulation
- Red Tractor toughens farm standards
- Marine Stewardship Council declares North Sea cod sustainable
Companies and Brands – What You Need to Know
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- Online aggregators
- Food delivery services
- New wave takeaways
- Delivery-only concept gains traction
- Integrated technology
- Third-party ordering apps introduce new features
Key Players – Online Ordering
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- Online aggregators
- Just Eat
- Food delivery services
- Deliveroo
- UberEats
- Amazon Restaurants
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- Figure 9: Number of UK restaurants delivered from selected leading foodservice online ordering portals, 2015-2017
Launch Activity and Innovation
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- New wave takeaways
- Wrapchic repositions into Indian grab-and-go
- German Doner Kebab the low-calorie choice
- Fish City wins big for sustainability
- Leon’s new Asian venture
- Delivery-only concept gains traction
- Brands rolling out delivery-only services
- Unlocking retail potential
- Rola Wala launches in Selfridges Birmingham
- Sainsbury's trials pizza takeaway
- Integrated technology
- Cashback
- Heathrow x Grab
- Amazon Restaurants x Olo
- Deliveroo x TripAdvisor
- Facebook Page adds ‘Start Order” button
- Third-party ordering apps introduce new features
- Food hygiene ratings
- Split the bill
- Autonomous food delivery has a long way to go
- Zing Zing raises £1.2 million in crowdfunding
The Consumer – What You Need to Know
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- Men and young people are the ‘super users’
- Chinese is the most popular cuisine
- Young people driving pizza takeaway trade
- Older consumers go direct
- Direct orders still placed by telephone
- Just Eat dominates aggregator market
- Third-party services offer convenience
- Consumers want more choice
Overall Usage
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- Millennials and parents drive takeaway/home delivery usage
- Understanding the non-users
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- Figure 10: Overall takeaway/home delivery usage, December 2017
Frequency of Use
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- Takeaways have become a fairly regular treat
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- Figure 11: Frequency of takeaway/home delivery usage, December 2017
- Understanding the super users
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- Figure 12: Frequency of takeaway/home delivery usage, by age groups, December 2017
- Understanding the rare users
Most Popular Cuisines
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- Older consumers enjoy Chinese …
- … and fish and chips
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- Figure 13: Most popular types of takeaway/home delivery food ordered, December 2017
- Younger people enjoy eating pizza …
- … and burgers
- Thai and Japanese potential to grow
- Everyone loves Indian food
- Younger Millennials most drawn to fried chicken
- Young men prefer kebabs
How Consumers Order Takeaway/Home Delivery
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- Most people go direct …
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- Figure 14: How consumers bought takeaway/home delivery, December 2017
- … but that’s waning …
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- Figure 15: Takeaway/home delivery usage, by age group, December 2017
- … because regular users are turning to third-party services
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- Figure 16: Frequency of buying takeaway/home delivery, by how consumers buy takeaway/home delivery, December 2017
Takeaway/Home Delivery Methods
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- Most people order by phone …
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- Figure 17: Methods used to buy takeaway/home delivery, December 2017
- … but that’s also waning …
- … because younger people are turning to digital options
- Websites
- Apps
- Nearly half buy in person at the restaurant/takeaway
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- Figure 18: Frequency of buying takeaway/home delivery, by takeaway/home delivery methods, December 2017
Usage of Third-Party Services
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- Most popular third-party services
- Just Eat has a strong regional presence
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- Figure 19: Third-party services used to buy takeaway/home delivery, December 2017
- Hungryhouse has a strong family base
- Most common usage habits
- Most people opt for home delivery
- Less than one in five collect their own takeaway
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- Figure 20: Third-party consumer habits to buy takeaway/home delivery, December 2017
Reasons to Use Third-Party Services
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- The power of customer reviews
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- Figure 21: Reasons to use third-party services to buy takeaway/home delivery, December 2017
- Gen Xers demand a straightforward ordering method …
- … and options from their favourite restaurants
- Millennials driving demand for special offers …
- … and no delivery fee
- Good food hygiene important across all groups
- Families drive demand for healthy options
- Affluent consumers nod towards ethical businesses
Takeaway/Home Delivery Behaviours
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- People want serving size portion control
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- Figure 22: Behaviours towards takeaway/home delivery, December 2017
- Behaviours that drive demand for split-the-bill options
- Interest in takeout from high-end restaurants and pubs
- Integrating home delivery into social networks
- Habits of young urbanites
- They use smart devices to order
- They are likely to order breakfast delivery
- Consumers keen to accept dark kitchens – CHAID analysis
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- Figure 23: Attitudes towards home delivery and takeaway – CHAID – Tree output, December 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
- CHAID analysis methodology
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- Figure 24: Attitudes toward home delivery and takeaway – CHAID – Table output, December 2017
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