How Social Media and Product Reviews Impact Online Shopping - US - November 2018
How Social Media and Product Reviews Impact Online Shopping - US - November 2018

"Online purchasing decisions can be swayed by social media posts or the quality and tone of product reviews. Because consumers can’t see or feel products before buying online, they are looking to social media and product reviews to learn more about products, shape opinions, and determine whether or not to ultimately buy."

- Matt Lindner, Senior eCommerce Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Social Media and Product Reviews and Online Shopping – Overview
Social Media – What You Need to Know
Product Reviews – What You Need to Know

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Social Media – Pre-purchase Browsing
Social Media – Pre-purchase Activities
Social Media – Post Purchase
Social Media – Future Purchasing Drivers
Product Reviews – Usage and Attitudes
Product Reviews – What Consumers Value
Product Reviews – What Consumers Will Share
How Consumers Read Product Reviews
Product Reviews – Why Consumers Would Consider Writing in the Future
Appendix – The Consumer

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Social Media – Initiatives by Platform

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations