Competing with Amazon - US - June 2018
Competing with Amazon - US - June 2018

"Amazon is top of mind with online shoppers and other retailers and with good reason. Amazon’s popular Prime membership boasts over 100 million members worldwide and keeps those members coming back with perks like free shipping and streaming video in exchange for a monthly or annual fee. Meanwhile, Amazon keeps innovating, forcing online and offline retailers to re-examine their own offerings to figure out how to better compete with ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Competing with Amazon in the Future

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Amazon Shoppers – What You Need to Know
Online Shopping Behavior
How Consumers Perceive Amazon Versus Other Retailers – In Their Words
What Consumers Are Buying on Amazon
How Consumers are Shopping on Amazon – In Their Words
Attitudes toward Shopping on Amazon
Why Consumers Buy on Amazon
Issues with Amazon
Motivators to Buy from Another Retailer

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retailer Overview
Amazon Initiatives
How Retailers Are Responding to Amazon

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations