Table of Contents
Overview
-
- What you need to know
- Definition
Executive Summary
-
- Challenges
- Consumers concerned about sugar and salt content in snacks
- Consumers are still not used to checking snacks’ nutritional table
- Opportunities
- Snacks have space to be perceived as a “healthy” option
- Larger distribution of gluten-/lactose-free products to meet demand
- Economic crisis can be an opportunity to boost snacks as a meal
- What we think
The Market – What You Need to Know
-
- Inflation still impacts consumers’ purchasing power
- Incidence of hypertension, diabetes, and excess weight in Brazil
Market Drivers
-
- Inflation still impacts consumers’ purchasing power
- Incidence of hypertension, diabetes, and excess weight in Brazil
- Labels have to provide information about gluten, lactose, and allergenic ingredients
Key Players – What You Need to Know
-
- Supporting good causes is one strategy to appeal to consumers
- Investing in “Brazilianness” is an option for snacks
Marketing Campaigns and Actions
-
- Supporting good causes is one strategy to appeal to consumers
-
- Figure 1: #bakeamillion campaign
- Figure 2: Kinder Natoons
- Oreo launches subscription system to retain consumers
-
- Figure 3: Oreo “Cookie Club” box
- Popular foods for complete meals positioned for consumption anytime
Who’s Innovating?
-
- Fruit snacks can stand out by experimenting with flavors
-
- Figure 4: Launches of snacks by type in Latin America, from August 2017 to January 2018
- Investing in “Brazilianness” is an option for snacks
-
- Figure 5: Percentage of releases of snacks made with Brazilian ingredients*, Brazil, 2013-17
The Consumer – What You Need to Know
-
- Both sweet and savory options are attractive as a snack
- Chocolates and sweets can invest in sugar substitutes
- Men consume more snacks before, during, and after exercising
- Gluten- and lactose-free options appeal to consumers
- Students want snacks with more practical packaging
Snack Consumption
-
- Both sweet and savory options are attractive snacks
-
- Figure 6: Snacks consumption – Brazil, November 2017
- Yogurt can appeal to women by offering benefits such as stress relief
-
- Figure 7: Attitudes toward snacking, by selected sentence and gender, Brazil, November 2017
- Drinkable snacks appeal to AB consumers
-
- Figure 8: Consumption of smoothies/dairy drinks, by socioeconomic group, Brazil, November 2017
Snacks Perceptions
-
- Yogurt and cereal bars have similar positioning
-
- Figure 9: Correspondence analysis, snacks, November 2017
- Opportunity for salty snacks with natural ingredients
- Brands of chocolates and sweets can invest in sugar substitutes
Snacking Occasions
-
- Savory biscuits are preferred when consumers feel hungry
-
- Figure 10: Snacking occasions, Brazil, November 2017
- Meat snacks are a snack option while working/studying
-
- Figure 11: Snacking occasions, Brazil, November 2017
- Men consume more snacks before, during, and after exercising
-
- Figure 12: Snacking occasions, by gender, Brazil, November 2017
Attitudes toward Snacking
-
- Gluten- and lactose-free snacks appeal to consumers
-
- Figure 13: Attitudes toward snacking, Brazil, November 2017
- Small-sized sweet biscuits can help consumers satisfy their desire
-
- Figure 14: Attitudes toward snacking, Brazil, November 2017
- Those aged 35-44 may be replacing meals with snacks to save money
-
- Figure 15: Repertoire of snack items consumed, by age, Brazil, November 2017
Opinions toward Snacking
-
- There is space to improve the image of meat snacks
-
- Figure 16: Opinions toward snacking, Brazil, November 2017
- Snacks are light dinner option for AB consumers
-
- Figure 17: Opinions toward snacking, by socioeconomic group, Brazil, November 2017
- Students want snacks with more practical packaging
-
- Figure 18: Opinions toward snacking, by occupation, Brazil, November 2017
Appendix – Abbreviations
-
- Abbreviations
Appendix – Correspondence Analysis
-
- Methodology
-
- Figure 19: Correspondence analysis, snacks, November 2017
- Figure 20: Snacks perception, Brazil, November 2017
Back to top